CONVERSE TOKYO: Men, Women, and Tokyo Fashion.

Born from , the apparel brand is celebrating its first anniversary this September. The collection, which directly captures the essence of contemporary Tokyo, offers a glimpse into the brand’s new value. To explore the appeal of 〈Converse Tokyo〉’s latest products, we spoke with stylist Mitsuru Kurosawa—who handled the styling for this season’s catalog—about his styling vision and key points.

Photo: Yuko Yasukawa (Model), Kengo Shimizu (Still)
Styling by Mitsuru Kurosawa
Hair & Makeup: Shinya Kawamura
Model_Kasumi, Shintaro Yuya
Text_Yuho Nomura
Edit_Shinri Kobayashi

Mitsuru Kurosawa
Born in 1979. After studying under stylist Yui Mochizuki, she established her own business. She has been with since 2009. She expresses her unique artistic vision across both men’s and women’s fashion without distinction and is highly trusted within the industry. She is currently active in a wide range of fields, including fashion magazines, catalogs, advertisements, and celebrity styling.

01 / 07

(Left)
“I envisioned a woman who’s both sophisticated and has a strong street style vibe. I think pairing the look with slightly faded denim—rather than skirts or slacks—is more in line with today’s trends. I deliberately kept the styling simple to highlight the street style without making it look overly high-fashion,” (Kurosawa)

SHORT BOMBER JACKET ¥ 37,000 + TAX
HIGH-WAISTED FRAYED JEANS ¥ 27,000 + TAX

(Right)
SHORT BOMBER JACKET ¥ 37,000 + TAX
This short, padded bomber jacket has become a recent trend. Its dropped-shoulder, loose silhouette creates a perfectly relaxed look, and its compact design gives it a modern feel. The eye-catching feature is the graphic on the back, which boldly prints the message “KEEP YOUR EYES ON THE STAR (★), AND YOUR FEET ON THE GROUND” using the ”★” logo.

02 / 07

(Left)
“Since this coat draws the eye right to its decorative collar, I left the front buttons undone to create a light, airy look and added a touch of flair by layering a logo T-shirt underneath. By choosing cropped-length pants that balance well with the long coat, I’ve added a feminine touch without making the outfit look frumpy,” (Kurosawa)

STAR-STUDDED WOOL COAT ¥ 62,000 + TAX
ALL STAR T-SHIRTS ¥9,800 + TAX
HIGH-WAISTED DENIM ¥ 25,000 + TAX

(Right)
STAR-STUDDED WOOL COAT ¥ 62,000 + TAX
This double-breasted wool coat, crafted from the finest cashmere, features star-shaped studs on the collar. While the front appears at first glance to be reminiscent of a pea coat, the feminine A-line silhouette and long length lend it a sophisticated, mature look.

03 / 07

(Left)
“I think pairing a loose-fitting top with slim-fit jeans creates a look that’s very on-trend right now. While it may seem like a basic outfit—a sweatshirt paired with slightly faded jeans—the key is to focus on the overall balance of proportions and silhouette to achieve a modern look,” says Kurosawa.

LETTERED TAPE SWEATSHIRT ¥ 23,000 + TAX
SKINNY DENIM PANTS ¥ 19,000 + TAX

(Right)
LETTERED TAPE SWEATSHIRT ¥ 23,000 + TAX
This crew-neck sweatshirt, crafted from a thick, substantial fabric, features a distinctive silhouette that flows from the shoulders down to the sleeves when worn. By incorporating the brand logo as a tape-like trim, the brand has transformed this basic piece into a trendy ’80s-inspired design.

04 / 07

(Left)
"If you zip up the neck all the way, it can look too tight and heavy, so to create a feminine, airy look, it might be best to leave it open just enough to show your collarbone. “Given the fabric and length of this hoodie, I feel like pairing it with pants would make the look too heavy, so I think the best approach is to wear it on its own, confidently showing off your legs,” (Kurosawa)

HOODY SWEAT ONE PIECE ¥ 33,000 + TAX

(Right)
HOODY SWEAT ONE PIECE ¥ 33,000 + TAX
This dress-style hoodie, made from long-pile fleece, has an exquisite texture and is incredibly comfortable to wear. The distinctive texture of the fabric makes it a standout piece even when worn on its own. The brand name is embroidered prominently on the chest, subtly adding a touch of street style.

05 / 07

(Left)
“While PrimaLoft® pullovers tend to be styled with a sporty or outdoor vibe, I wanted to show that there are other ways to wear them, so I deliberately styled this look in an all-black, monochromatic palette. I paired it with slim-fit black jeans in a perfect size, and by unifying the color tones, I created a sleek look ideal for city wear.” (Kurosawa)

PRIMALOFT PULLOVER BLOUSON ¥ 32,000 + TAX
SLIM TAPERED DENIM PANTS ¥ 16,000 + TAX

(Right)
PRIMALOFT PULLOVER BLOUSON ¥ 32,000 + TAX
A pullover featuring PrimaLoft®, which offers superior insulation while being lighter than down. With zippers at the collar and under the arms for easy wear, its clean, solid design—stripped of unnecessary embellishments—offers the versatility to be worn as either a base layer or an outer layer. The hem features a cut reminiscent of a shirt’s rounded tail.

06 / 07

(Left)
“For this styling suggestion, I kept both the top and pants loose-fitting without altering their silhouettes. By conveying the unique, effortless vibe that cardigans and wide-leg pants bring to the overall look, I think I was able to capture an authentic, down-to-earth Tokyo style that doesn’t try too hard,” (Kurosawa)

STAR CARDIGAN ¥ 29,000 + TAX
STAR LOGO T-SHIRTS ¥7,800 + TAX
INDIGO WIDE-LEG JEANS ¥ 24,000 + TAX
STAR DRAWSTRING BAG ¥ 32,000 + TAX

(Right)
STAR CARDIGAN ¥ 29,000 + TAX
A loose-fitting, long-length cardigan featuring a scattered black star pattern across the entire white body. Knitted using the intarsia technique, the fabric is thinner than typical knits, and the color boundaries do not overlap, resulting in a beautiful finish. With its simple yet bold logo design, this piece makes a strong statement of individuality.

07 / 07

(Left)
“Since the texture, design, and color of this piece make such a strong statement, I imagined what it would look like if we gave Takeshi Kitano—who used to wear a lot of patterned knits back in the ’80s when he was younger—a modern twist… (laughs). So, while this is just a suggestion, I focused on creating a look that creates a sense of depth when worn. To highlight the vibrant colors of the knit—which takes center stage—I chose bottoms in muted, dark tones.” (Kurosawa)

BIG STAR SWEATER ¥ 29,000 + TAX
LOOP YARN JERSEY PANTS ¥ 23,000 + TAX

(Right)
BIG STAR SWEATER ¥ 29,000 + TAX
Like the women’s cardigan, this piece is made with a lightweight fabric and features intarsia knitting for a beautiful color effect. The refined, elegant blue is a pleasure to the eye. A star-patterned logo graphic in a contrasting color is featured on the left front side, but due to the nature of the mohair fabric, the design appears slightly blurred. The finish exudes the brand’s signature flair.

CONVERSE TOKYO


CONVERSE TOKYO AOYAMA: Address: FROM-1st 1F, 5-3-10 Minami-Aoyama, Minato-ku, Tokyo; Phone: 03-6427-4048

CONVERSE TOKYO NEWoMan SHINJUKU: Address: 2F NEWoMan Shinjuku, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo Phone: 03-6457-8908

CONVERSE TOKYO FUTAKOTAMAGAWA: Address: 2F, South Wing, Tamagawa Takashimaya S.C., 3-17-1 Tamagawa, Setagaya-ku, Tokyo Phone: 03-6447-9108

CONVERSE TOKYO DAIKANYAMA: Address: 201 Daikanyama Address Promenade, 17-4 Daikanyamacho, Shibuya-ku, Tokyo; Phone: 03-6455-0048