FEATURE

Translated By DeepL

adidas Golf x Metalwood StudioLA's new and free style of golf.

adidas Golf x Metalwood Studio
A new and free golf style from LA.

Golf used to have a staid image of strict etiquette and dress code. Now, in Los Angeles, the United States, this image is being overturned. The collaboration between Metalwood Studio (Metalwood Studio) and adidas Golf (adidas Golf) is one event that symbolizes this change. Through the atmosphere of LA and the words of Cole Young, a key figure in the collaboration, we bring you a glimpse of the current free golf culture that mingles with the streets of LA.

  • Photo_Shingo Goya
  • Translation (Interview)_Raiki Nishida
  • Edit_Soma Takeda

Invitation to LA received from adidas Golf.
Celebrating our collaboration with Metalwood Studio
He said a special event will be held.

Speaking of golf,
Somewhat classic and a bit of a high-stakes sport.
Many people must have such an image.

But now, on the West Coast of the United States,
A new golf culture is gaining momentum.
Fashion and style of play,
More casual and free.

To experience firsthand where the scene is now,
The interview team flew to LA.

Everyday life in LA with golf by your side.

The air is crisp and clear, and the sky is a clear blue. Mild temperatures of around 15 degrees Celsius even at this time of the year. In Los Angeles, such weather is nothing special. According to a local resident, "It rains only about 10 days a year.

When strolling around Los Angeles, golf courses appear here and there throughout the city. Moreover, there are many “city-run” public courses that can be used for a few hundred to a few thousand yen. Therefore, the hurdle to golf is low, and there is no need to go out of your way to play. The weather is always nice, so you can play as soon as you think of it.

It is not an exclusive sport, but a casual pastime that can be enjoyed with friends. This is one of the reasons why golf has taken root in the daily life of this city.

And one more thing: LA is the city of hip-hop and skateboarding. It is a place where street culture comes alive.

Nowadays, such street culture and golf are mingling quite naturally. Rappers and skaters are also picking up the clubs. They are now wearing hoodies instead of polo shirts, sweatpants instead of slacks, and so on.

So when did the atmosphere surrounding the game of golf begin to change here in L.A.? We interviewed one key person who was right in the middle of the changing scene. Cole Young of Metalwood Studios, the driving force behind the current golf movement. Cole Young of Metalwood Studios, who is leading the current golf movement.

INFORMATION

adidas Golf Customer Service

Phone: 03-6732-5461 (9:30-18:00 except Saturdays, Sundays and holidays)
adidas.com/golf

Related Articles#adidas Golf

See more