The Story of World Hiker.
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A New Take on Sportswear.
Taking a Closer Look at the Enigmatic Brand, SOMEWHAT.
Challenging Personal Bests with Friends: The True Value of the “MOTION MUSCLE SUPPORT Speed Pocket Tights,” Tested at “RegisTa” in Fukui.
notebook that records every day of clothing worn by customers
“Mistakes” That Work as Fashion. The Story Behind the Birth of ERRA.
Shopping Addict, October 2026.
~ Editor's Favorite ~ Part 1
Ralph Lauren enthusiasts gather in Tokyo. Discover the brand’s timeless aesthetic and charm at PoloFest.
HOUYHNHNM's "Atmos Monthly"
Vol. 46: A Special Colorway Debuts for the AJ12. A Look Back at the History of Atmos and “Clear Jade.”
Shopping Addict, October 2026.
~ Editor's Favorite ~ Part 2
essential designs - that person's indispensable items
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~ Editor's Favorite ~ Part 2
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# Aspiring Masterpieces
We feature items from brands around the world—whether new releases or classics—that capture our readers’ hearts, explaining why we love them and showcasing them in detail with exclusive photos. Updated every Monday.
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Each month, our editorial team selects one topic of interest from a variety of fields—including fashion, lifestyle, and culture—and explores it in depth.
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# Vintage Summit
The annual vintage fashion roundtable featuring some of the industry’s top vintage enthusiasts. What vintage pieces have caught their eye lately? Join us as we take you on a journey through the ever-evolving world of vintage fashion.
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Pick Up
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![Series: “Stone Island: A Study of Masterpieces” No. 09—The Ultimate Down Outerwear Collection, Pursuing Both Beauty and Functionality.]()
NEWSSeries: “Stone Island: A Study of Masterpieces” No. 09—The Ultimate Down Outerwear Collection, Pursuing Both Beauty and Functionality.
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FEATUREFall Fashion Starts with HOKA's GTX.
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FEATUREA story that transcends time. Lacoste and two actors.
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NEWSA world-first exclusive collaboration. A stunning black ensemble created by Peacemaker OAMC and RHC.
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FEATURELee's 101 and Five Portraits.
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FEATUREThe Fresh Service × Fuinam shooting coat has been updated and is back. We explore its functionality and comfort through four different scenarios.
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FEATUREFour ways to run, four running styles.
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Vol. 20 / Takuma Kinjo (Model) -
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NEWSFuinam will be there, too! “Namba Soto Fest 2026,” an urban outdoor festival that’s fun for everyone from kids to adults, is coming up.
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FEATUREField boots, footprints on rough terrain.
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Blog
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![Ryo Kaise]()
Tip Run
Ryo Kaise
urself / NICATA Director
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![Tsuneki Namura]()
While I'm at it, Tonchinmen
Tsuneki Namura
Representative Director, ITONAM Inc.
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![Tomonori Matsui]()
Interviews and such
Tomonori Matsui
PR01. representative
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![SALT AND PEPPER]()
Book Fair Report [【NY ART BOOK FAIR]
SALT AND PEPPER
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![Tsuneki Namura]()
Recommended Izakayas Near Miyazaki and Aoshima
Tsuneki Namura
Representative Director, ITONAM Inc.
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![Tomonori Matsui]()
From Kitakyushu to Tokyo
Tomonori Matsui
PR01. representative
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![postcard]()
It's easy, even for beginners. Free AI life video.
postcard
$HOW5 (# tegaki)
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![Tatsuya Hirasawa]()
Index Vol. 6 is now available
Tatsuya Hirasawa
WEAREALLANIMALS Founder
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![Ryo Komuta]()
Lily.
Ryo Komuta
HOUYHNHNM, Editor-in-Chief.
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![Kaori Takayama]()
"Living Alone: Days 203–211"
Kaori Takayama
Magazine isn't dead.
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![Tsuneki Namura]()
Recycling/Flea Markets, Reuse Markets
Tsuneki Namura
Representative Director, ITONAM Inc.
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![Tomonori Matsui]()
Fukuoka, Kitakyushu (Part 2)
Tomonori Matsui
PR01. representative
-
![Tomohiro Konno]()
NEXUSVII. × PEANUTS
Tomohiro Konno
NEXUSVII. / Sync. Apparel Director
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![Toshiyuki Sai]()
What Lies Behind Convenience
Toshiyuki Sai
HOUYHNHNM Publisher
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![Tsuneki Namura]()
I'm interested in this art exhibition in November
Tsuneki Namura
Representative Director, ITONAM Inc.
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![Tomonori Matsui]()
Fukuoka, Kitakyushu (Part 1)
Tomonori Matsui
PR01. representative
-
![Tatsuya Hirasawa]()
A Story About Why I Find Clothes That Serve as a Form of Self-Expression Interesting
Tatsuya Hirasawa
WEAREALLANIMALS Founder
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![SALT AND PEPPER]()
Mayuka Katano, “Starry Eyes”
SALT AND PEPPER
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![Tsuneki Namura]()
Ultra-Lightweight Down from DAIWA PIER39
Tsuneki Namura
Representative Director, ITONAM Inc.
-
![postcard]()
Oskido x Black Coffee: Now a Global Afrohouse Icon
postcard
$HOW5 (# tegaki)
-
![Tomonori Matsui]()
A Trip to Gakugei University
Tomonori Matsui
PR01. representative
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![postcard]()
7 Signs You Should Quit Your Job Right Now
postcard
$HOW5 (# tegaki)
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![Tomohiro Konno]()
NEXUSVII. × OUTDOOR PRODUCTS
Tomohiro Konno
NEXUSVII. / Sync. Apparel Director
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![Ryo Kaise]()
Aqua World Ibaraki Prefecture Oarai Aquarium
Ryo Kaise
urself / NICATA Director
