Patagonia's natural materials for enjoying the hot summer.
Vol. 1 Rintaro (Model)
30 of This Summer's Hottest Packs: Part 2—Miscellaneous
Two Key Figures Discuss the “New World of Ghost in the Shell.”
A Special Evening at the IQOS Store in Shinsaibashi with NEAT Designer Daishi Nishino.
Keiji Kaneko and Italy: A Look at the Country “Today,” 25 Years Later.
Part 1: Italy, the Land of Fashion.
It's summer, but I'm wearing a Barbour.
- New Arrivals
- Pick Up
- Blog
Latest Articles
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NEWS
One look and you'll see why the 8-inch model is a winner. The latest edition of the TUMI | SOPH. Collection is finally in stores.
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NEWS
A New Frontier for Wood Artist Shoji Morinaga. What Is “Uchiguri”—the Act of Creating Space Within a Work?
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NEWS
Linus, a motorcycle brand inspired by classic French bikes, is making a comeback in Japan!
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NEWS
Across the sea to Seoul, South Korea. BIM will perform at “Guest Meets,” a music event featuring special guests.
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NEWS
Casual barefoot shoes from the U.S. We have the full Remz Spring/Summer collection, including the new boots.
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NEWS
On Wednesday, July 22, it’s the “Super Night” summer party! The event will be held at Time Out Cafe & Diner + Kata in Ebisu.
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NEWS
What if Yu Nagaba were to create art inspired by British culture? The collaboration with Cabaret Povar is now complete with visuals by maya ongaku.
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NEWS
A gathering of 16 independent shops with ties to Fuinam! We’re hosting the “Summer’s Most Personal Market in MIYASHITA PARK” for four days only.
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NEWS
There’s a pop-up by HIHATT—run by tofubeats—at that familiar bookstore in Jimbocho. There’s also an opening event on the first day.
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NEWS
A new chapter for Masaya Ino, a man who makes his living by keeping fires burning. What is this wood-carved bear made from Yakusugi cedar?!
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NEWS
Whether you're a movie buff or not, this A24 pop-up at Under R is a must-see. It features everything from clothing and books to gelato.
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FEATURE
Patagonia's natural materials for enjoying the hot summer.
Vol. 1 Rintaro (Model)
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NEWS
Choosing shoes based on athletes’ real-world feedback. What is this new initiative from “The North Face Footwear Shinsaibashi”?
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Commune H
Kagaya: Various Thoughts on Fashion and Life. Vol. 7: A 33-Year-Old’s Financial Situation.
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Commune H
Behind-the-Scenes Gifts VOL. 7: Hideyuki Okamoto (Film Producer)
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NEWS
It's an annual tradition. July 6 is With Limited Day. This year, four special items are being released.
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NEWS
Toward a world free of masking odors. Make your everyday life more comfortable with Olay Veil’s unscented antibacterial spray.
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NEWS
All about "Memoland," the brand launched by a group of young people. Its true nature will be revealed this weekend at Minna-no.
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NEWS
Series: “Dream Pieces” No. 462: A rouge jacket that adds a touch of fluidity to the new Jil Sander.
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NEWS
Wow, wow, wow! A bright future born from children’s curiosity. The Prada Group supports the activities of the “Sakana-kun Exploration Team.”
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NEWS
[Serialized 【MONTHLY CCC SESSION] VOL. 16 MHAK as Masahiro Akutagawa (81BASTARDS) “Rich and Flexible Expression Born from Culture”
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FEATURE
Maidens Shop's Approach to Buying.
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NEWS
Add a touch of style to your wrist with this duck-patterned G-SHOCK. This new release, which exudes a distinctly street-style vibe, is now available at Tick Tock.
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NEWS
A new Arc'teryx store has opened in Kanda. They are also offering a heat-stamping service that lets you customize your shell jackets.
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NEWS
A new-era festival spanning music, art, and technology is kicking off. The masterminds behind it are Daito Manabe and Beat Ink.
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NEWS
Sunglasses as a means of self-expression. Eyewear brand A.D.S.R. is currently hosting its first pop-up store!
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NEWS
Why not order a anorak made from fabric of your choice? A special event is being held at TF, a select shop in Gobongi.
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NEWS
[Series: 【 Minor Good Guide] Vol. 27: High-Quality Sandals from Adidas Originals.
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NEWS
A new chapter begins for White Mountaineering. A collection designed for both the outdoors and the city.
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NEWS
A sizzling collaboration between ZEN-LA-ROCK and Nemes for “HEAT -Scorching Heat-” has come to fruition.
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NEWS
Top skaters are gathering. The world’s premier skateboarding league is returning this year to seven cities around the globe!
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NEWS
Consistency is power. Yumiko Utsu’s exhibition—in which she has continued to give shape to the images in her mind through photography for over 30 years—opens today.
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NEWS
Beat the rain with the ultimate combination of kangaroo leather and Gore-Tex! Spingle releases its most special sneakers yet.
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NEWS
Mark Boswick, Om Prisse, Issey Miyake, and Hikari. A special exhibition has opened in Ginza.
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NEWS
The latest Air Jordan 1, designed to express love and gratitude for basketball—dubbed the “Love Letter”—is set to be released.
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NEWS
Storage Capacity Without a Bag⁉︎ Gripswanny has released a diverse lineup of shorts.
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NEWS
It’s not just about viewing—it’s about experiencing it with all five senses. An experimental exhibition is currently being held at a hotel floating in the sky above Nara Prefecture.
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NEWS
[Series 【: What Exactly Is “NEW VINTAGE”?] Vol. 136: Daydreaming About Landscapes Yet to Be Seen. Get in the Travel Mood with Local-Themed T-Shirts.
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FEATURE
Two Key Figures Discuss the “New World of Ghost in the Shell.”
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Commune H
Tadayuki Kato's Brain Index.
Back -
Commune H
Bun Guides You Through the Labyrinth of Reading: Book Four
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FEATURE
Shopping Addict June 2026
~ Editor's Favorite ~ Part 2 -
FEATURE
Capture those irreplaceable moments with your beloved dog through the lens.
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FEATURE
30 of This Summer's Hottest Packs: Part 2—Miscellaneous
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NEWS
"Canopy by Hilton Okinawa Miyakojima Resort" has officially opened. Make the most of your hotel stay with exclusive benefits available only to Hilton American Express cardholders!
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FEATURE
HOUYHNHNM's "Atmos Monthly"
Vol. 42: The Best Sneakers of the First Half of 2026. -
NEWS
[Series 【RUNNING THINGS] Vol. 1: Will Nike ACG’s “Amiami” Bring About a Style Shift in Running?
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NEWS
A popular South Korean bag brand has made its debut in Japan. Its name is Found Pocket—please keep an eye out for it.
Pick Up
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NEWS
A gathering of 16 independent shops with ties to Fuinam! We’re hosting the “Summer’s Most Personal Market in MIYASHITA PARK” for four days only.
-
FEATURE
Patagonia's natural materials for enjoying the hot summer.
Vol. 1 Rintaro (Model) -
NEWS
Add a touch of style to your wrist with this duck-patterned G-SHOCK. This new release, which exudes a distinctly street-style vibe, is now available at Tick Tock.
-
NEWS
"Canopy by Hilton Okinawa Miyakojima Resort" has officially opened. Make the most of your hotel stay with exclusive benefits available only to Hilton American Express cardholders!
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FEATURE
It's summer, but I'm wearing a Barbour.
-
FEATURE
A Special Evening at the IQOS Store in Shinsaibashi with NEAT Designer Daishi Nishino.
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FEATURE
Keiji Kaneko and Italy: A Look at the Country “Today,” 25 Years Later.
Part 1: Italy, the Land of Fashion. -
NEWS
Uncompromising craftsmanship for those who love to play to the fullest. Here’s why people choose Forbot’s kayaks and SUP boards.
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NEWS
Photographer Shin Hamada captures working people and Keen’s unique style.
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FEATURE
They’re ordinary, but for some reason, they really catch your eye. Moonstar’s take on “grown-up” sneakers.
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NEWS
[【FOCUS IT.] Top riders from around the world, including Kaishuku Hirano, gather in Niseko. What is “Swatch Nines,” an event with no rankings?
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NEWS
[【FOCUS IT.] Whether in the city or the mountains, wear them wherever you are right now. We explore the appeal of Keen’s shoes—available exclusively at Kicks Lab—through the stories of three different people.
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FEATURE
Keep your tennis attire authentic.
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FEATURE
Aiming for the summer's typical sea bream. Huinamu Fishing Club runs around Sagami Bay.
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NEWS
【FOCUS IT.] Music and Clothing Talking in a Record Factory.
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NEWS
Try a barber and a woodworker wearing “GENBA” clothes that fit in with all kinds of work sites.
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FEATURE
Rainy days and not so rainy days. Why we choose Kiu.
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FEATURE
What the Katagiri family found interesting at the new Ikebukuro PARCO.
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NEWS
The newest addition to the Liberaders lineup is a comfortable partner to help you through the sultry summer months.
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NEWS
The work and life of a person who spends time with 【 Attitude's bags] Vol.4 Azusa Ito
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NEWS
The world's premier breakin' event is held in Kansai for the first time. Watch out for hot battles at "FUJIFILM instax™ Undisputed Kyoto".
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FEATURE
People who wear Margaret Howell. Daisuke Kuroda and Koharu Sugawara.
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NEWS
The first collaboration between Riveraiders and New Era! The finish is a classic that you will never get tired of.
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FEATURE
A place where runners can connect with each other.
ALPEN RUN is a “run community brand” in practice. -
FEATURE
Gym Master T-shirts for everyone.
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FEATURE
50UP black bass to be targeted in Lake Biwa. Spring training camp of Huinamu Fishing Club.
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NEWS
Columbia PFG's masterpiece, the Bahama shirt, celebrates its 30th anniversary. Come to this special 3-day event to enjoy all of its charms.
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NEWS
A “slack” look for your summer attire. The theme of FELIGI's new collection is "MARE," which means the sea.
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FEATURE
Ken Kagami for your outdoor products.
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NEWS
The newest addition to the Liberaders lineup, with a realistic vintage finish by artisans. This is a summery lineup.
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NEWS
The work and life of a person who spends time with 【 Attitu's bags] Vol. 3 BEN
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FEATURE
A methodology for wearing Teva's new summer classic, the running sandal.
vol.2 Chikara Nakamura (Graphic Designer) -
FEATURE
“Wearing a ”GAR" and hiking with a fan.
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FEATURE
Art from Harajuku, where BEAMS T and GALLERY TARGET meet.
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FEATURE
A methodology for wearing Teva's new summer classic, the running sandal.
vol.1 Takamine Sasaki (Guru's Cut & Stand staff) -
NEWS
SPxx, the Moonstar lineage, launches a new campaign. We will unravel the brand's further appeal through the words of its loyal customers.
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FEATURE
More than staying, playing. Spend 2 days and 1 night at Geospot Motohakone.
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FEATURE
HOUYHNHNM RUNNING CLUB♡Special Edition
An in-depth look at Descente Namba Parks, a new landmark in Osaka! -
FEATURE
A very personal book created by FUJICOLOR ARTBOOK.
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FEATURE
Actor Yuzu Aoki deciphers the fashionability of “Murph Watches” with designer Tairiku Okamoto.
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NEWS
Two in one, function and color. Poker Face has ordered sunglasses separately from Ivor.
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FEATURE
The “GAR” clothing is just right for our outdoor activities.
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FEATURE
Good for a date, Crocs.
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NEWS
Special summer wear with attention to detail. A special order by Ron Herman for Polo Ralph Lauren and Double R L.
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FEATURE
Fatigue recovery just by wearing it? Sixpad recovery wear and how three people deal with their bodies.
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FEATURE
Shinjuku, recorded by Nanana Mori.
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NEWS
The work and life of a person who spends time with 【 Attitude's bags] Vol.2 Shun Iizuka
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FEATURE
This is the B-side of Arata Iura! The desire for GREENable collaboration, born from the encounter with Hiruzen.
Blog
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The running boom—I'm personally into it, too.
Tsuneki Namura
Representative Director, ITONAM Inc.
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Lunch at Harakado
Tomonori Matsui
PR01. representative
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Ambulance
Toshiyuki Sai
HOUYHNHNM Publisher
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"Living Alone: Days 147 and 148"
Kaori Takayama
Magazine isn't dead.
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Gachapin is enjoying fishing and canoeing
Tsuneki Namura
Representative Director, ITONAM Inc.
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I went to some vintage clothing stores and pawn shops in Urayasu.
Tomonori Matsui
PR01. representative
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If you're looking for Jiro-style ramen, this is my personal favorite spot.
Tsuneki Namura
Representative Director, ITONAM Inc.
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VCM and Peter Luger
Tomonori Matsui
PR01. representative
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ITSGORETEX
SALT AND PEPPER
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A Stroll Through Miyako Island.
HOUYHNHNM's Editors
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white mountaineering
Toshiyuki Sai
HOUYHNHNM Publisher
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Day 146 of "Life as a Single Person: Consumer Life"
Kaori Takayama
Magazine isn't dead.
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The Essence of Top Athletes
Ryo Kaise
urself / NICATA Director
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I went up the Tokyo Tower and made a new discovery.
Tsuneki Namura
Representative Director, ITONAM Inc.
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After a walk with my son, who woke up early this morning,
Tomonori Matsui
PR01. representative
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Studio Management
Toshiyuki Sai
HOUYHNHNM Publisher
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Plantings at Globe Specs.
Tetsuya Okada
GlobeSpecs Representative
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I bought a pair of New Balance sneakers that are a little flashy.
Tsuneki Namura
Representative Director, ITONAM Inc.
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A Party Celebrating Japan's Leather Industry, Following the DISCOVERD Show
Tomonori Matsui
PR01. representative
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"Living Alone: Day 144 / Day 145"
Kaori Takayama
Magazine isn't dead.
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[【 Resumes] Solo “Consumer Life” Day 143
Kaori Takayama
Magazine isn't dead.
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A Reflection on How Even Middle-Aged Men Fight Against Aging
Tsuneki Namura
Representative Director, ITONAM Inc.
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After talking with Johnny, I went to Enfold and then to Shimokitazawa
Tomonori Matsui
PR01. representative
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STANCE BIKE: I tried making one myself, and then... 🇿🇦 A local account!
postcard
$HOW5 (# tegaki)