The editor's Fat, brought to you by Huinamu.
Zeptepi bag-in-bag & business card holder set.

Uniforms and uniforms. The former includes school uniforms, conductors, police officers, etc., while the latter brings to mind sports such as soccer (World Cup coming soon!), baseball, etc. and baseball come to mind. What about us editors? We are basically free to wear whatever we want, so we don't have uniforms. So, let's create what Huinum calls "editors' ◯◯! So we decided to create and sell a variety of items. For our first commemorative project, we created an editor's bag-in-bag and business card case set together with ZEPTEPI.

Photo_Koichiro Funatsu
Text_Yusuke Suzuki
Edit_Yusuke Suzuki

PROFILE

ZEPTEPI

Launched in 2011. It has released bags made of Dyneema® and other high-performance materials, as well as items sampling military styles. The brand has collaborated with WTAPS®, UNDERCOVER, and ALWAYTH.
Instagram @_zeptepi_

We start with small items.

When it comes to what an editor carries, a smartphone and a laptop computer are a must. In addition, business cards are exchanged on a daily basis at various occasions, such as interviews, exhibitions, and meetings. The idea of having an "editor's bag-in-bag" and an "editor's business card case" to organize all the little things in one's bag was the catalyst for the creation of this product.

That's when we turned to ZEPTEPI. Dyneema®, an ultra-high molecular weight polyethylene material developed by Avient, which is synonymous with the brand, is light, durable, and looks cool. We thought that ZEPTEPI would be able to give shape to our ideals, so we asked them if they would produce both, and they agreed to do so with a resounding yes.

Some of the items that ZEPTEPI has released so far using Dyneema®, which were brought to the meeting. Some of the items in the photo are samples that have not yet been released. One of the characteristics of Dyneema® is that the more you use it, the more it wrinkles and shrinks a little.