Rainy days and not so rainy days. Why we choose Kiu.

The brand name “Kiu” is derived from "Kiau," meaning a blessed rain after a drought. The brand's chic attitude is evident in the fact that it does not consider rain as a negative thing, but rather as something to be enjoyed with pleasure.

An indispensable item in this sense is the rain poncho, the face of the brand. Of course, this item was created to protect against rain, but its gorgeous appearance also serves as a fashion item.

Just throw it on over your regular outfit. It will give you a completely different impression, and you will feel safe even in a sudden rainstorm.

The "Lightweight Compact Poncho K502" is the smallest and lightest of the series. Weighing only 220g, it can be tucked away in a bag for peace of mind in the event of a sudden shower.

Incidentally, the water pressure resistance of KIU items varies from 5,000 mmH2O to 20,000 mmH2O. Kiu's strong point is that you can choose according to your needs, such as 20,000mm for heavy rain such as typhoons, 10,000mm for everyday heavy rain, and 5,000mm for light rain or sudden rainfall on a daily basis.

The "Air Conditioned Vest 2ND K470" has been attracting a lot of attention in the "KIU" lineup recently. This item is a collaboration with Air Conditioned Clothing®. (*"Air Conditioned Vest" uses patents and technologies of Air Conditioned Clothing Co.)

The summer heat is an unavoidable part of the "Kiu" concept of supporting outdoor activities for adults. The wind from the fan on the back evaporates sweat and cools the body, making it possible to enjoy outdoor activities under the hot sun, such as summer festivals and camping, in greater comfort.

Note that fans and batteries are sold separately.

KIU" has a strong image of rainwear and outdoor wear, but it also offers a lineup of items that can be used for everyday street wear.

Sporty styling, casual, or as an offshoot of more relaxed tastes. The Kiwear Light Hoody K559 is a versatile jacket that matches a wide range of styles.

It is also perfectly functional. Lightweight and durable ripstop fabric is used, and it is UV-cut, water repellent, and windproof, so you can spend your time comfortably even in sudden weather changes. This is what you would expect from Kiu.

This season also marks the brand's first introduction of rain ponchos for dogs.

It comes in three sizes, from S to L. The hood has a drawcord to adjust the head circumference, a zipper on the back of the head to secure the hood, and elastic to secure the tail, all designed to make it easy to put on and take off and to ensure a stress-free fit for your dog.

It also features reflector piping for nighttime use and can be worn with a leash attached, for a finish that takes safety into consideration. Even a rainy day stroll, which tends to be a chore, can be enjoyable and safe with the matching "Kiu" poncho up its sleeves.