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FEATURE|The next generation of key people who will walk with Helly Hansen.

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Key members of the next generation to walk with Helly Hansen.

Under the slogan "BE WITH WATER," the marine wear brand "HELLY HANSEN" has been supporting men who take the sea as their field. The brand is known not only for its historical functionality, but also for its high affinity with hip-hop culture, and its sophisticated fashion sense has been the focus of much attention. This time, we present style samples of five people wearing the brand's new outerwear. We will show you the charm of Helly Hansen, which freely moves between the sea and the city, through the outfits of these next-generation Tokyo scene figures.

  • Photo_Takaki Iwata
  • Text_Yuho Nomura

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The windbreaker has a water-repellent finish for all-weather use, and features a unique glossy and grainy texture. The flag design expressed by the tricolor color scheme switching is eye-catching. The back is lined with mesh material, and ventilation with furiashi specifications ensures stable ventilation. There are also tabs on the back of the hood for tab fasteners. Helly Hansen Tri Ocean Jacket ¥13,000+TAX

Staff and model for BREAKFAST CLUB and DAYTOKAI

atomic layer epitaxyMr. (24 years old)

He can be found walking the runway in Paris or Milan, or working in a hip Tokyo café. His trademark is his red hair. He plans to fly abroad this summer.

How did you feel about actually wearing the new outerwear from Helly Hansen?

It was lighter and warmer than expected.

What is the point of today's outfit?

The usual Dr. Martens boots and a T-shirt tucked in are worn as usual. Helly Hansen's outerwear is great because it can be thrown on without hesitation.

This year, what kind of outfits do you want to enjoy in the city and at the beach, respectively?

For town, you can wear your usual rough clothes. If you want to go to the beach, a tank top and shorts!

What kind of place is Tokyo for you?

Noisy place.

Please tell us about the most influential music and film in your life, respectively.

Music by Haruomi Hosono. Film by Jim Jarmusch.

This waterproof jacket has an eye-catching design with color-coded transitions that resemble a life jacket. The fabric is fully seamed with a Hellytech® Performance 2.5 layer. The built-in hood can be stowed inside the collar in strong winds, and the hem is reinforced with double layers of fabric, making this a versatile jacket that is also suitable for sailing. Helly Hansen Salt Light Jacket ¥22,000+TAX

singer

Kick a ShowMs. (25 years old)

While working as the vocalist of Y2FUNX, he is also active as a solo singer. In February of this year, he released a long-awaited major album, and has grown into a leading figure in the scene both in name and reality.

How did you feel about actually wearing the new outerwear from Helly Hansen?

The big silhouette outfit features ultra-thick pants as the main feature while incorporating functional items that can adapt to life in Tokyo.

What is your brand image of Helly Hansen?

Some people wear it in the city in a rough style, while others wear it in outdoor scenes such as at the beach, in the mountains, or at summer festivals.

This year, what kind of outfits do you want to enjoy in the city and at the beach, respectively?

In town, a loose style with a big silhouette is good. If you go to the beach, a plain T-shirt and denim. A beach boy style with a light open-collared shirt on top might also be a good idea.

Where are your favorite places to hang out in Tokyo?

Most of my outings are at clubs in Shibuya since I go out at night, but on my days off, I recommend eating out at Togoshi Ginza.

What do you value and are conscious of in your daily work and play?

I am not good at thinking that I am me and other people are other people. Because other people have what I don't have and I have what they don't have, I try to talk and absorb as much as I can with various people while I am in the middle of the human intersection that is Tokyo, and to enrich my work and play.

This waterproof jacket has an eye-catching design with color-coded transitions that resemble a life jacket. The fabric is fully seamed with a Hellytech® Performance 2.5 layer. The built-in hood can be stowed inside the collar in strong winds, and the hem is reinforced with double layers of fabric, making this a versatile jacket that is also suitable for sailing. Helly Hansen Salt Light Jacket ¥22,000+TAX

Barista / Designer

DAIKIMr. (27 years old)

He opened his own coffee stand, Bubbles Chill COFFEE, in his early 20s, and has recently been producing coffee shops while also working as a designer.

What is the point of today's outfit?

The lower half of the outfit is a solid match, while the upper half is sporty and street style.

What is your brand image of Helly Hansen?

The 90's-like design and sophisticated color scheme are impressive. This is a brand that makes you want to wear it sporty.

This year, what kind of outfits do you want to enjoy in the city and at the beach, respectively?

In town, I like the same unpretentious work style. At the beach, I like to wear a T-shirt and shirt with half pants and sandals.

Why did you choose your current profession?

I liked expressing myself and being able to give shape to what I liked.

What do you want to achieve by the age of 30?

To open another store.

The windbreaker has a water-repellent finish for all-weather use, and features a unique glossy and grainy texture. The flag design expressed by the tricolor switching is impressive. The back is lined with mesh material, and ventilation with furiashi specifications ensures stable ventilation. The back of the hood has tabs for tab fasteners. Helly Hansen Tri Ocean Jacket ¥13,000+TAX

Music producer and DJ for "tokyovitamin

Disk NagatakiMr. (27 years old)

He is a member of "tokyovitamin", a collective group that bears responsibility for the next generation of the Tokyo scene. He has attracted attention as a young creator who organizes events, DJs, and produces music.

How did you feel about actually wearing the new outerwear from Helly Hansen?

It is easy to wear and not bulky, so I would like to carry it in my suitcase when I go abroad.

What is your brand image of Helly Hansen?

Rappers Big L and Mobb Deep, both of whom were worn by many Hip Hop artists in the 90s.

Where are your favorite places to hang out in Tokyo?

JKPT STORE and PIZZA SLICE in Shinjuku.

What do you value and are conscious of in your daily work and play?

I am always thinking about how I can surprise people by asking questions from various angles, such as "Wouldn't it be more interesting if I did this? I am always thinking about how I can surprise everyone.

Why did you choose your current profession?

I started making beats when I was in high school, taking to heart a conversation I had with a friend that Kanye West was making tens of thousands of dollars just for making one song. I found myself having so much fun that I couldn't quit.

Based on a coach jacket, this light jacket has a form reminiscent of a swing top. The slightly short length, relaxed body width, and sleeves with dolman sleeves give this jacket an appealing textured fabric with a water-repellent finish. In addition, it is made of Temptest® Home, a fabric with excellent lightfastness and UV protection that resists fading even in strong sunlight. Sola Deck Jacket¥24,000+TAX

Designer of FORTYFOUR

Ken YokokuraMr. (27 years old)

Once a popular DJ leading the Tokyo club scene, he has recently immersed himself in designing his own brand. He is known for his Tokyo-born sensibility and aloof stance.

What is your brand image of Helly Hansen?

The brand has a long history, is well versed in outdoor activities, and is loved by international artists.

How did you feel about actually wearing the new outerwear from Helly Hansen?

I had worn it a few times before, and it still looks good.

What is the point of today's outfit?

While keeping a spring-like feel in mind, the color scheme of the items also incorporates a warmer color scheme.

What kind of place is Tokyo for you?

It's a town that is packed with a diverse mix of people and things.

What do you value and are conscious of in your daily work and play?

It means not doing boring things.

An original movie was created under the theme of "SAIL AWAY.
Helly Hansen" has a 140-year history. Today, the brand offers not only marine wear, but also a wide variety of apparel for town use, such as those introduced here. To focus on this aspect of the brand, the theme of the movie we produced this time is "SAIL AWAY. The movie has a spring-like mood filled with a sense of openness, with a sense of setting sail for a new life.

HELLY HANSEN Harajuku Store
Address: 5-27-8 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6418-9669
www.goldwin.co.jp/hellyhansen/

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