The community Patrick wanted to create.

The after-party was held at “SHARE GREEN MINAMI AOYAMA,” a new facility that just opened this year. It was a truly valuable opportunity for people who usually interact in the fashion world to exchange ideas in the different arena of sports. Everyone enjoyed the event to the fullest, spending time as they pleased—discussing the tournament, soccer, and catching up on what’s been going on in their lives.

The “Megane,” a model from Renault Japan—which served as a sponsor and also fielded a team—made a grand entrance at the venue. It’s really satisfying to see the connection between these manufacturers, united by the spirit of France, come together through soccer.

Appearing as special live guests was the Tokyo-based four-piece hip-hop group JABBA DA FOOTBALL CLUB!

“Le Ballon PATRICK,” launched by as part of the “PATRICK REBORN PROJECT,” brought this series of events to a close. Honestly, given that cannot be said to be leading the way in Japan’s soccer scene at present, what was the intention behind hosting an event like this—one that doesn’t directly translate into product sales? Perhaps it was the “potential of creativity,” something they likely reaffirmed during their collaboration with “Le Ballon.”

The goal is to provide a “space” where natural connections form among people who simply enjoy soccer, giving rise to new movements that have never existed before. It’s a refreshing and, in a way, clever initiative—one that’s quintessentially French, with that signature French flair. The “PATRICK REBORN PROJECT” will surely continue to move forward, drawing others into its orbit along the way.

Kamei Proact Co., Ltd.

5th Floor, Toranomon Marine Building, 3-18-19 Toranomon, Minato-ku, Tokyo
Customer Service Hotline: 03-6450-1515
www.patrick.jp
leballon.patrick.jp/2018
reborn-project.patrick.com

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