A store to learn about the new value of Red Wing.
In September 2021, the 5th floor of Shibuya PARCO will be reopened as "PARCO OUTDOOR PARK. The lineup includes everything from long-established stores that everyone trusts to seasonal brands that capture the current trends. The lineup is edited in a way that is typical of PARCO, which has long been a trendsetter.
Red Wing has set up a store in one of these locations. The Red Wing Shoe Store is the third directly managed store in Tokyo, following Aoyama and Shinjuku.
Seiya Abe / Red Wing Asia Marketing Manager
Born in Miyagi, Japan, he has been working for Red Wing since 2020, as well as doing PR and buying for BAYCREW'S. Instagram : @as71022
We see the opening of the Shibuya Parco store as a new step forward for our brand. For the past few years, Red Wing has taken a new approach to adding new values to the brand, while maintaining the brand's traditional foundations that have always been important to us. We have discovered once again the appeal of the quality and robustness of work boots made in the U.S.A., and how interesting they are as a fashion item, and we would like to offer proposals that fit the current era. This store is a place where we can realize this.
So says Seiya Abe, a well-known Red Wing press representative. He says that he wants the store to function as a source of information to approach not only existing fans of the brand, but also the younger generation who are not yet familiar with the appeal of these work boots.
The shop is a combination of three elements: shoes loved by many people, staff who convey the charm of the shoes, and a comfortable space. These elements are the trinity of the store. We want to make it a place where you can always feel at ease and make discoveries.
As Mr. Abe says, a good store is said to have all the elements of "people," "products," and "containers. The Red Wing Shoe Store is a store where these elements coexist in good balance. Let us introduce you to the three key points.
