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My Favorite Reebok Vol.2 Shoji Uchiyama / Buyer, UNITED ARROWS
Reebok is Classic.

My favorite Reebok.
Vol.2 Shoji Uchiyama / Buyer, UNITED ARROWS LTD.

The United Kingdom is known as the Mecca of formal wear, including suits and leather shoes. It is a well-known fact that the sports brand Reebok is also a British brand with such tradition. I thought CLASSIS LEATHER was a sneaker that could be worn like a leather shoe," says Reebok's founder and president, Mr. Kurt Steinberg, who is also a member of the United Athletic Club. Mr. Shoji Uchiyama, a buyer of "UNITED ARROWS" says so. This time, the store has made a special order of "CLASSIC LEATHER. He has created a number of special-order items in the past, but he says, "I used my head in a different way than usual. What kind of "Classic Leather" did he come up with? Let Mr. Uchiyama, the key person in this project, tell us the secret story of its birth.

PROFILE

Shoji Uchiyama / Buyer, UNITED ARROWS LTD.

Born in 1975, . joined "UNITED ARROWS" in 1997. . He is currently in charge of the entire men's buying department.

Sneakers as elegant and sophisticated as leather shoes.

What is the role of "Reebok" in the "UNITED ARROWS" brand?

Uchiyama:We sell many suits and leather shoes, and many of these items are of British origin. In that sense, Reebok is also a brand that originated in England, and I have a sense of affinity with it.

The "Classic Leather," which we have specially ordered this time, has maintained the so-called authentic retro running style since its birth. I can't help but feel that this is where Reebok's origins lie. On the other hand, there are also innovative models such as the "INSTAPUMP FURY," which I think give the impression of being the original high-tech shoe.

Ms. Uchiyama, have you been a Reebok customer yourself?

Uchiyama:I used to wear the "Classic Leather" shoes, and the "Instapump Fury" shoes are the best. They were released in the early 90's, and I wore them back then.

It looks like it was released in 1994.

Uchiyama:I see. Before that, I was playing tennis, and Michael Chan was wearing Reebok sneakers, which also made a strong impression on me. Of course, I was interested in fashion, so I was aware of the existence of "classic leather," but on the other hand, I also thought it was cool when I saw Michael Chan wearing them while watching a tennis game.

You were looking at Reebok from many different perspectives.

Uchiyama:. that's right. Then the Instapump Fury appeared, and I remember thinking, "Wow! It was shocking that they came out with such an innovative model in the 1990s. So, in my mind, Reebok is both a classic brand and an innovative brand. Nowadays, there are many such brands, but I have the impression that Reebok was a pioneer in this field.

. Among them, "classic leather" has a universal appeal that has remained unchanged since the olden days, doesn't it?

Uchiyama:I agree. I like the retro running style and the fact that they are all leather. And the lasts are slimmer than other sneakers, giving the impression of being thin. I feel that they have something in common with leather shoes. Of course, they are sporty items, but I have the impression that they are elegant and sophisticated sneakers, just like leather shoes.

INFORMATION

Reebok adidas Customer Service

0570-033-033( Telephone reception Weekdays 9:30~18:00)
reebok.com
https://reebok.jp/products/HP9689/(Available from July 28)

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