The setup was created from an editor's point of view.
Editing is a special kind of job. Some days I write manuscripts in the office, while other days I spend half a day or more in the studio, shooting things. Sometimes I cover fashionable cafes, , other times I take outdoor shoots on tough mountain trails. It is a job that brings me into contact with a wide variety of people, things, and events, and I visit so many different places on a daily basis that it is hard to put it into a few words.
The collaboration model created with "Fresh Service" is to accompany these editors in their daily lives.
The color is dark navy so that it can be worn to a formal press conference, the material is stretchy because we do a lot of standing and squatting, and the pocket detailing is like this because we need this kind of thing for interviews, and so on... We repeated these discussions while reflecting on the daily life of HOUYHNHNM's editorial department, and as a result, this jacket and pants were born. The jackets and pants are the result of repeated discussions and the consolidation of ideas while reflecting on the daily lives of the Huinamu editorial staff.
EDITORS JACKET ¥41,800
EDITORS TROUSERS ¥25,300
The material chosen was SOLOTEX®, which encompasses the properties of polyester, nylon, and polyurethane. This fiber is machine washable and easy-care, requiring no ironing, and boasts excellent durability and elasticity, and this time, we added a water-repellent finish.
The outer fabric is made of 50 denier fine count "SOLOTEX®", densely woven and then dobbed to create a twill look. The outer fabric is made of 50 denier SOLOTEX®, which is densely woven with a fine count of SOLOTEX®, and is then dobby with a cotton-like texture, which sets it apart from "typical" tech wear.
And the most important point of this collaboration is this detail. The inside of the jacket is equipped with a multi-functional pocket for the editor's essentials! The left side is designed to hold notepads and pens, while the right side is designed to hold wireless earphones, tablets, and energy drinks (! ). The right side is designed for desk work where you can stash wireless earphones, tablets, and energy drinks (!). The pockets are also stretchable, so it is up to the user to decide what to store in them.
Furthermore, at the request of HOUYHNHNM's, in addition to the usual M and L sizes, the brand's first S size has also been developed so that it can be worn by all genders and body types. Let's take a peek into the real daily lives of the Huinamu crew wearing the "EDITORS JACKET" and "EDITORS TROUSERS".
