Isetan, one of Japan's leading department stores and a landmark in Shinjuku, Tokyo, opened its men's department store in 2003 under the slogan "Happiness to be a man. The Men's Building, which opened in 2003, has been attracting many men with its wide range of products, from luxury goods to cutting-edge items, under the slogan, "Be a man, be happy.
This year marks the 13th year since the opening of the Men's Pavilion, and the "100 Happinesses of Being a Man." The main venues will be on the 6th and 7th floors of the main building, with the theme of "The New Standard of the 21st Century" on the 6th floor and "The New Standard of the 21st Century" on the 7th floor. The main venues are on the 6th and 7th floors of the main building, with the 6th floor under the theme of "New Standard for the 21st Century" and the 7th floor under the theme of "Masterpieces to Leave to the Future," and will feature a wide range of products from CPCM, Nepenthes, GR8, and POGGY'S BOX," etc., will be open for a limited time. Special products will be released for this event.
Furthermore, there will be special events that can only be experienced at TOKYO MEN'S FES 2016. At the "TAKEDA COFFEE LABO" cafe by award-winning barista Rieko Takeda, a tasting of freshly brewed coffee will be available for visitors to examine. Shunsuke Ito, a photographer who shoots all over Japan, will hold a photography session for the general public at his "Ito Photo Studio. Visitors can try their hand at shooting with silver halide black-and-white film.
In the corner named "Shoe Care Arcade," shoe-shine artisans compete with each other. Gentaro Inoue, who has about 50 years of experience, Yuya Hasegawa, who runs a specialty store called "Brift H," and Shinichiro Matsumuro, who has been featured on a TV program, will visit the store to offer visitors the opportunity to experience their shoe polishing services. In addition to a section offering scalp checks and hair style suggestions, special events are also planned on the food and living room floors.
, in conjunction with the TOKYO MEN'S FES 2016,Special website. has also started. Comments and videos from eminent members such as Jun Miura (illustrator), Masataka Matsutoya (music producer), and Keizo Shimizu (representative of Nepenthes) have been uploaded. Why not take this opportunity to invite your friends and family to enjoy the event?
Text_Ryo Muramatsu
tokyo men's fes 2016
100 Happinesses of Being a Man.
Venue: Isetan Shinjuku (Main Building, Men's Building)
Period: September 20 (Tuesday) - 25 (Sunday)
Time: 10:30 - 20:00 ＊Close at 18:00 in the Men's Building on the 20th , and at 18:00 in the Main Building on the 25th
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-3352-1111
Special website:www.isetanguide.com/20160920/men-fes
