Borderless connection between the city and nature. A new brand P.P.C.E. is born! A launch event will be held at Sanso Iijima.

The line between outdoor gear and urban wear is becoming increasingly blurred with each passing year. Perfectly in tune with this current trend, a new brand that seamlessly bridges the gap between the city and nature, <P.P.C.E.The "M" was born.

The brand name is an abbreviation of PHEENY. Product Twelve. Contemporary Equipment. That’s right, <PHEENY〉Maiko Akimoto and 〈Product TwelveThis brand was created through a collaboration with Masaki Kawase of 〉.

First, take a look at these looks that capture the brand’s unique aesthetic.

The first collection features a total of seven items, including a set made from PrimaLoft® fabric—which combines the breathability and quick-drying properties of mesh with the warmth of brushed fabric—as well as a merino wool T-shirt with a marbled dye finish. This lineup is designed to perform equally well in both urban settings and the great outdoors.

Primaloft Active Full Zip ¥35,200

Primaloft Active Pants ¥36,300

Uneven Dye Wool Long-Sleeve T-Shirt ¥28,600

Uneven Dye Neck Warmer ¥9,900

Spare Pocket by PLATFORM ¥17,600

Whistle with Glow ¥1,100

Logo Tenugui ¥2,640

And the pop-up event marking the brand's debut will be held at "Iijima Mountain VillaIt will be held from Friday, January 23 to Sunday, January 25 at "!" On Saturday, January 24 and Sunday, January 25, "PADDLERS COFFEE" is one of the founders of [company name], and has since moved to Tokushima Prefecture to [...].Caffé MonteTakahiro Kato, who goes by the name "", will be serving coffee. Be sure to grab a cup at the venue.

Also,online storePre-sales start on Wednesday, January 14, at 8:00 PM, so if you can’t make it to the event, be sure to check it out.