“Next to Myself I Like B.V.D. Best”. This was the advertising slogan announced in the 1990s by B.V.D., a lifestyle wear brand founded in New York in 1876, and can be said to be the catalyst for the brand becoming widely known as a representative American brand.
B.V.D. is launching an apparel collection to commemorate its 150th anniversary.
B.V.D." began as a manufacturer of women's underwear, but now it also produces men's underwear, homeware for all genders, sweatshirts, and T-shirts, and has been a part of people's lives with basic items that never go out of style.
The new apparel collection will debut as an attempt to reaffirm the B.V.D. name by looking back on the brand's history, picking up archives from the past, and reviving them in the modern age with authentic designs.
The lineup consists of six types in total, including a half-zip sweatshirt, three types of long sleeve T-shirts, and two types of caps. The designs are simple, yet impressive in their attention to detail, with the old logo that retains a strong trace of those days, as well as archival photos, catchphrases, and advertising slogans that have been used up to this point.
SMALL LOGO HEAVY L/S TEE ¥7,700
SMALL LOGO HALF ZIP SWEAT ¥8,910
COLLECTED PHOTO L/S TEE ¥7,700
THE MAN AD HEAVY L/S TEE ¥7,700
THE MAN AD 5 PANEL CAP ¥6,600
3 MEN 6 PANEL CAP ¥6,600
Both items will be available at the "B.V.D." store from 12:00 p.m. on Friday, February 6.Online StoreThe sales have started at the following locations. The prices are quite reasonable, so if you are interested, check out the information below for further details.
