A new shop called "BELOBOG" has opened in Kitano-cho, Kobe. It’s a store that helps you find the perfect piece of clothing to accompany you through life.

Just a ten-minute walk from Sannomiya Station in Kobe, a new shop is opening in the Kitano-cho area, located at the foot of Mount Rokko and lined with many buildings that exude an exotic atmosphere. Its name is “BELOBOG".

In an age where we can freely choose what information to take in and what to ignore, perhaps it’s time to take a step back and reconsider why we choose the clothes we wear…

"In an era where mass production and mass consumption have become the norm," the owner explains, "we aim to be more than just a store that sells clothes; we want to be a place that takes responsibility for—and offers suggestions on—the wearer’s entire day."

＜取り扱いブランド＞
ANACHRONORM / Urig / BOKU HA TANOSII / HIBI / Altlust / WATANABE YOFUKU ZAKKATEN / used

The opening is on Saturday, February 7.

To coincide with this, our stores will feature "Watanabe Clothing and General Store"—a sales event featuring vintage items—and the up-and-coming Osaka-based brand <Urig〉They also plan to launch exclusive items in collaboration with [...].

"BELOBOG," a new store opening in Kitano-cho, Kobe, is a place that helps you rediscover the joy of choosing clothes and values connection.

It looks like they’ll be serving coffee, so why not drop by on your next weekend stroll?