Blanc is currently holding a pop-up event at Isetan Shinjuku. Look out for the event's limited color frames and light-dimming lenses.

With the low angle of the sun and glare from snow and puddles, sunglasses aren’t just for summer—they come in handy even under the cold winter sky.

That said, it’s true that there are fewer topics related to sunglasses these days. With that in mind, be sure to check out the pop-up event being held by BLANC.

In addition to a limited-edition colorway of the brand’s popular staple model, the “B0033,” it looks like you’ll even be able to choose from exclusive original photochromic lenses.

B0033
TAUPE / CHAMPAGNE – GREY
¥48,400

Before dimming (CHAMPAGNE)

After dimming (GREY)

B0033
CLASSIC HAVANA / CHAMPAGNE – GREY
¥48,400

Before dimming (CHAMPAGNE)

After dimming (GREY)

The photo above shows the model with the original photochromic lenses (¥6,600). You can also choose "MEDIUM GREY" or "CLEAR" lenses, in which case the price is ¥41,800.

During the event, we’ll have a full lineup of popular models—from limited-edition eyewear to eyeglasses, sunglasses, and leather goods—all under one roof. Don’t miss this opportunity!