Iichiko STEP, a cultural event centered on climbing, will be held. Huinamu will also have a booth.

With the winter international sports festival in full swing, why not check out an event like this if you’re feeling inspired and want to experience the excitement of sports?

"Iichiko STEP2026," a festival-style event that blends climbing, music, and culture, will be held at "B-PUMP TOKYO Akihabara," one of Japan's largest climbing gyms.

The purpose of this event is to make climbing more accessible to everyone. We have prepared a wide range of activities that everyone—from competitors to spectators—can enjoy. The competition, which requires advance registration, features a variety of categories for everyone from kids to adults and from beginners to experts. It provides the perfect opportunity to showcase the skills you’ve honed over time.

DJ booths will be set up on each floor from the 1st to the 3rd floor. The music will help build excitement throughout the venue. In the live viewing area, complimentary drinks such as “Iichiko Shitamachi Highball” will be served. Visitors can enjoy immersive, real-time commentary while sipping a drink, making it a fun experience even for those unfamiliar with climbing.

On the first floor, we’ll be hosting a media market centered on the fusion of climbing, lifestyle, and culture. Participating publications include *GO OUT*, *RiCE*, *TRANSIT*, and our very own *Fuinam*. Be sure to check out the corporate booths as well, which will feature workshops and other activities to enjoy between matches.

In addition, all attendees will receive event-exclusive giveaways such as bandanas and stickers. Come experience the excitement created by the intersection of climbing, music, and culture right at the venue.