The collaboration returns with an expanded lineup! Gramichi x Olways is launching on February 28.

Loved by many for its urban design and features that enrich everyday life,Stefan Wendler[Claire], led by [Joon].Gramicci). The Spring/Summer 2026 collection, which launched just the other day, featured a truly impressive lineup, including numerous colorful products that seamlessly bridge the gap between urban and outdoor settings.

That *Gramicci* and the all-weather brand shrouded in mystery, *ALWAYTHA collaboration with [Brand Name] has been realized for the first time in about three years. The first collection, released in April 2023, featured T-shirts and 2-way pants inspired by classic climbing wear, but this latest collection has significantly expanded the lineup to a total of eight styles.

Let’s take a look at this collection, which is packed with innovative pieces that blend the practical features Gramicci has perfected over the years with the design philosophy of Always.

Gramicci & ALWAYTH Twill Pants ¥ 19,800
BLUE, GREEN, RED

Gramicci & ALWAYTH Twill Cap ¥9,900
MULTI

Gramicci & ALWAYTH & MY LOADS ARE LIGHT NYLON JACKET | ¥30,800
BLACK, ORANGE

Gramicci & ALWAYTH Fleece Hoodie | ¥ 19,800
BROWN, GREY

Gramicci & ALWAYTH Fleece Pants | ¥ 19,800
BROWN, GREY

Gramicci & ALWAYTH AL8TH GRAPHIC T-SHIRT | ¥11,000
BLUE, GREEN, RED

Gramicci & ALWAYTH Climbing Graphic T-Shirt | ¥11,000
BLUE, GREEN, RED

Gramicci & ALWAYTH AL8TH GRAPHIC LONG-SLEEVED T-SHIRT | ¥12,100
BLUE, GREEN, RED

To commemorate the launch of this collection, a campaign visual set in Tokyo has been unveiled. The photos are all natural and full of smiles, capturing seemingly casual moments from everyday life, and they somehow make you feel a sense of familiarity.

Since the outfits are styled with everyday pieces, it might be fun to look at them while imagining yourself wearing them.

Ahead of the general release on Saturday, February 28, a launch party is scheduled to take place on the 3rd floor of "Gramicci Harajuku" at "G GALLERY" starting at 7:00 PM on the previous day, Friday, February 27. In addition to the pre-release sale, the event will feature "upright"—the rapper who also made headlines in—NEI[Name]'s live performance showcases his multifaceted talentsratiffThere will also be a DJ set by [Name].

In addition, there is a chicken burger specialty shop produced by MonyHorse, who is also a member of "YENTOWN,"MONICHIKIHOUSE", a specialty shop offering a curated selection of craft beers "The Slop ShopApparently, you can also enjoy catering from [...].

This collaboration event is packed with content, so if you haven’t made plans for the weekend yet, why not stop by the venue?

For more details, please refer to the information below.