It’s not just during the sweltering heat of summer—we actually sweat in all kinds of everyday situations, even during the colder months. This isn’t limited to running or working out; it happens just as much on crowded trains, in the bath, and in the sauna. Without even realizing it, we gradually lose salt and minerals along with our body fluids.
Kabaya Foods’ “Salt Charge Tablets” are perfect for just such occasions. They’re easy to pop into your mouth like a piece of candy and provide a quick boost of salt and potassium, making them a staple among runners and active people today.
Since its launch in 2009, the brand has steadily gained popularity and, before we knew it, had secured the No. 1 market share for five consecutive years, growing into a brand that truly leads the industry in both name and reputation.
Starting in 2026, we will shift from our current semi-annual sales schedule to year-round sales. Our brand slogan will also be updated to “We support you when you’re working up a sweat,” transforming the brand from a seasonal offering into a constant companion in everyday life.
In conjunction with this, in addition to the launch of the new brand page, a web commercial featuring the original cheer song "Genki de Yatteruka" written by Reitaro Kimyo will begin airing on Friday, April 17. We have also formed a partnership with Shibuya Mirai Design to further spread the simple yet important message of “hydration and mineral replenishment.”
In addition, at the Shibuya-Omotesando Women’s Run held on Sunday, March 22, opportunities were provided for participants to experience the event’s value firsthand through activities such as water stations and interactive booths, all under the theme “A Good Sweat, Shibuya. Action.”
It’s unpretentious yet highly effective. Just having one product like this can make both your daily life and your activities a little more comfortable. Let’s take a look at what’s next for “Salt Charge”—a product you can rely on for anyone who works up a sweat.
