The magic of BALMUDA makes the ordinary into something special. The new "The Clock" changes the image of the table clock.

If we assume that our lives span 100 years, that amounts to roughly 870,000 hours. Making the most of that time without wasting a single moment may be the key to living a better life.

A clock can help with that. BALMUDA turned its attention to the table clock—an item we don’t usually give much thought to.

The name of the product they announced is "The Clock."

First, I’d like to highlight its beautiful design. Inspired by pocket watches, it is meticulously crafted by precision-machining a solid block of aluminum. The body, which measures 7.5 centimeters wide, is assembled from over 200 parts, including 75 LED lights that glow beautifully.

If you look closely, you’ll notice that while the face has a dial, it lacks hands, giving it a rather unique appearance. The time is displayed by the soft glow of LED lights that illuminate the hour markers. Balmuida calls this feature “Light Hour.”

Of course, it comes equipped with the essential alarm and timer functions found in any table clock. The alarm starts with soft ambient sounds—such as the streets of Milan or a forest in the morning—that gradually grow louder. The timer, meanwhile, can be set for up to 60 minutes and plays white noise to help you concentrate.

The Clock
¥59,400

It also features a function called "Relax Time." This creates a soothing atmosphere with the light patterns on the index and unique sounds. You can choose from sounds such as rain, a boat gliding down a river, or the crackling of a fire in a fireplace.

You can customize "The Clock" to your liking using the dedicated "BALMUDA Connect" app.

Pre-orders are currently being accepted at the "BALMUDA Online Store" and our flagship store, "BALMUDA The Store Aoyama." Shipments will begin in mid-April.