The apparel brand BBLD is launching! A pop-up store is opening at Shibuya Parco.

A brand inspired by the beauty of gameplay and the feel of a certain gear-based sports game, <BBLD〉launches on Friday, March 27. To celebrate, a pop-up store where you can see and touch the items in person will be held at Shibuya Parco.

First, take a look at the look.

NYLON JACKET (Available in 3 colors) ¥22,000

NYLON VEST (Available in 3 colors) ¥ 19,800
NYLON PANTS (Available in 3 colors) ¥22,000

BASIC S/S T-Shirt + B&L (Available in 2 colors) ¥8,800

S/S T-Shirt + B&L (5 colors available) ¥12,100

CREW SWEAT + B&L (5 colors available) ¥16,500

BORDER S/S T-Shirt (Available in 5 colors) ¥9,900

NYLON STDM BIG TOTE (Available in 5 colors) ¥11,550

The pop-up store features a lineup of 14 items, including T-shirts, jackets, and tote bags. The cut and pocket placement of each item are designed based on the shifts in center of gravity, movement trajectories, and rhythms that occur during play.

Combining this with the playful spirit of skateboarding, the collection has been styled with a streetwear vibe. And get this—some items even come with special “gear.”

The pop-up store we introduced is open until Sunday, April 12. It seems like a great spot not just for skateboarding and fishing, but also for Beyblades and other items. Some items will be available in the future...ZOZOTOWNBut it will be available for purchase. Don't miss out.