Looking at footwear from a unique perspective, we incorporate both functionality and design into everyday life.SUICOKE.The brand will be releasing a new standard shoe, the "POWN. The brand will be releasing a new standard shoe, the "POWN.
What all three types of shoes (laces, slip-ons, and mules) have in common is that they are designed with comfort as the starting point. Starting with the development of the outsole, the structural design of the midsole, the selection of materials for the upper, and the type of last to be used. How do we combine these elements to create a fashionable shoe? The brand is packed with uncompromising attention to design, down to the smallest detail.
SUICOKE POWN OS-S (Col: Taupe,Black) ¥29,700
The rounded shape of the "POWN" reminds one of shoes from the good old days. The "POWN OS-S" shoes with laces feature an authentic shoe design and are suitable for a wide range of styles. When you put your foot into it, its individuality shines on your foot.
A common feature of this series is the "ORBIT sole," a proprietary development. Inspired by vintage moccasins and barefoot shoes, these shoes feature a shape that wraps around the foot and a design that does not squeeze the toes. They feel more like bare feet.
And the upper is made of the brand's original material using natural leather. The point is that cow suede is softly processed so that it feels comfortable and gentle from the moment you put your foot into it. The use of the original "SHERPA" lining, which is waterproof and breathable, is also attractive.
SUICOKE POWN SLIP ON (Col: Taupe,Black) ¥28,600
The slip-on type "POWN SLIP ON" is an attractive item with a plain design and a structure that is easy to take off and put on, as you can see. It can be said that this pair embodies the design concept of "POWN" in a simpler way. With a high degree of freedom of wear like bare feet and stress-free usability, the chances of their appearance will naturally increase.
Furthermore, while general sneakers often incorporate interlining in the heel area, the "POWN SLIP ON" dares not to do so, and is designed to be worn by stepping on the heel. Designed to be a part of everyday life, the POWN SLIP ON can be seen blending into everyday life.
The side Mackay method, in which the upper and sole are stitched together, is also a particular feature of this series. This method is more durable than gluing, which is attractive, and it is evident that the company dares to use this time-consuming and costly method to create products with a high degree of perfection.
SUICOKE POWN SLIDES (Col: Taupe,Black) ¥27,500
Lastly, we introduce the mule-type "POWN SLIDES. The increased freedom of the heel allows for a more stress-free wearing experience. The upper is made of a single piece of leather, so it feels smooth against the foot, and the natural fit is as if the foot is wrapped around the mule.
Natural grained leather is used for the lining of the footwear opening. The look of "POWN OS-S" and "POWN SLIP ON" have the same specifications with a sense of luxury, but the difference is born in such detailed attention to detail because "POWN SLIDES" is a mule type. It is a detail that greatly enhances the degree of perfection of the product.
In addition, we must not forget the sole structure. The insole adopts "SUICOKE SOFTSTEP insole" that softly catches the foot with low resilience. The midsole also incorporates two layers of EVA, a proprietary blend with elasticity, to enhance the cushioning properties. This type of construction is originally seen in sports shoes, but it has been incorporated into the luxurious specifications of lifestyle shoes.
While the design is classic, the structure is modern. This is the unique perspective of "SUICOCK. The POWN will go on sale on April 24, 2026 (Friday). A new classic that brings individuality to your feet. By putting your feet into these shoes, you will clearly feel their appeal. It will surely change the way you assemble your styling. We hope you will try them as a starting point for your spring outfits.
Photo_Yuto Yasui
Text_Tsuji
Edit_Yosuke Ishii
