Changing a name carries great significance. While that rapper and band have also changed their names to express a fresh creative direction, will, starting with the Spring/Summer 2026 season,〈Little Yarmouth〉To.
When I heard that a brand that’s been making waves in certain parts of town had changed its name and opened a store in Yoyogi-Uehara, there was no way I wasn’t going to check it out.
〈Aoi Industries〉products centered around embroidery created in collaboration with [partner], as well as a business based in Osaka that deals in deadstock and vintage fabricsYuge fabric farmA new collection that quietly blends into the wearer’s daily life, featuring fabrics such as...
Born from the flow of life and passing on to the next generation. Little Yarmus will continue to be a gentle presence within that cycle.
