Spring is the season when new chapters begin. In other words, it’s a time when you’re likely to meet many new people. Among them, the friendships you form with those who share your interests and tastes are the ones that are likely to last the longest.
In anticipation of the arrival of such a wonderful spring, the Tokyo-based community label <Cuaeru〉's first pop-up store finally kicks off tomorrow. The venue is "SO SHOP & HOSTEL NAKAMEGURO".
“The brand name ”CUAEL“ is a portmanteau combining ”CUA“ (Central Urban Area) and ”AERU” (which means “to meet” or “to blend” in Japanese). The brand aims to serve as a hub where people who would not normally cross paths can meet, giving rise to a new movement. Rather than simply producing clothing and accessories, the brand expands the possibilities of “community” through its unique interpretation by offering products that add a subtle essence to the wearer’s individual lifestyle.
This pop-up features the project "Almost Free ServicesA collection of sweatshirts, T-shirts, tote bags, and caps has been released in collaboration with [Brand Name]. Each piece features striking designs with symbolic graphics depicting nature—such as rocks—and human figures. The relaxed, laid-back vibe of these designs is sure to be a perfect fit for the current mood.
Cuaeru & Almost Free Services GRAPHIC CREW SWEAT ¥15,400
ASH GREY
Cuaeru & Almost Free Services GRAPHIC CREW SWEAT ¥15,400
navy
Cuaeru & Almost Free Services GRAPHIC TEE ¥7,700
WHITE
Cuaeru & Almost Free Services GRAPHIC TEE ¥7,700
GREY.
Cuaeru & Almost Free Services GRAPHIC TEE ¥7,700
BLUE
Cuaeru & Almost Free Services GRAPHIC TOTE BAG ¥3,850
NATURAL
This event runs for three days only, and on Saturday, April 25, *Quarel* will be serving up a selection of their finest coffees and beers for free. If you’re in the area, why not drop by?
In addition, the online store will be accepting pre-orders for each product. This will run for about two weeks starting Monday, May 27, so if you live far away, be sure to check it out.
Cuaeru POP-UP
Dates: Friday, April 24 – Sunday, April 26
Location: SO SHOP & HOSTEL NAKAMEGURO
Address: Grace Aobadai, 1-6-52 Aobadai, Meguro-ku, Tokyo
Time: 13:00-19:00

