Good sleep for a good new life. Knowhow, a brand specializing in pajamas, is going to hold a pop-up at BEAMS CULTUART Takanawa!

You’ve started your new life, but it just doesn’t feel quite right. If that sounds like you, let me recommend this pop-up.

Pajama brand <Knowhow (NOWHAW)〉is the pop-up event "NEW SLOW DOWN" being held at "BEAMS CULTURE Takanawa."

For those who aren’t familiar with the term, “Know-How” is a brand that incorporates the elements of “space,” “style,” and “expression”—found in the worlds of interior design, fashion, and art—into pajamas, prioritizing comfort above all else in the design process.

Their pop-up event will be held at "BEAMS CULTURE Takanawa" starting Wednesday, April 22.

The first highlight is a collection of items designed to help you start your new life off on the right foot, featuring new pajamas for the Spring/Summer 2026 season. With a variety of materials and styles to choose from, you’re sure to find something that suits your personal style.

There are also many other collaborations. The fashion brand <DIGAWELThe items created in collaboration with 〉 include, first and foremost, a set of bright yellow pajamas titled “The Yellow Pajamas of Happiness.” They will also be selling items such as open-collar shirts and baggy shorts designed by 〉 using 〉’s pajama fabric. This is a special collection that blends the unique styles of both brands.

In addition, located on the 5th floor of "NEWoMan Takanawa," above "BEAMS CULTURE Takanawa," is <SAUNAS〉We also plan to launch a collaboration collection. The lineup will feature clothing and accessories designed to help you relax after a sauna session.

In addition, to commemorate this event, we will be releasing a limited-edition sauna hat featuring the triple-brand collaboration of , , and .

The quality of your sleep directly affects your daily performance. Start by updating your pajamas to make your new life even better.