The brand's signature hemp material is used. The special "ALL STAR J" was created by Gramichi and Converse.

"Gramicci Harajuku," which grand opened in the spring of 2025, has become a new Harajuku landmark where visitors can enjoy shopping and freshly brewed coffee. With its extensive selection and diverse events held in its gallery space, the store embodies the essence of Gramicci and has become widely beloved as a community space for those who embrace a free-spirited lifestyle. Before we knew it, a year had passed since the store’s grand opening.

So, to celebrate this anniversary year, we’d like to introduce some of the finest items we’ve created. First, please take a look at this campaign visual.

These witty photos offer a glimpse into the laid-back, cheerful local spirit of brand leader Stefan Wendler, but what really catches the eye is the footwear on the models’ feet. The shoes worn by both men and women are the “ALL STAR J HEMP DENIM OX,” created in collaboration with Converse.

While the "ALL STAR J" has traditionally been made from canvas or leather, this version features hemp. Durability is an essential element of Gramicci’s craftsmanship, which has its roots in climbing. By using sustainable hemp—a material that requires minimal water to grow—the brand expresses its respect for nature and its core philosophy.

These shoes are designed to develop a unique patina with every wear, so we invite you to experience their nostalgic charm and the exceptional craftsmanship of Made in Japan quality.

ALL STAR J HEMP DENIM OX / GRAMICCI ¥26,400

In addition, a free launch party is scheduled to take place on Thursday, May 14—the release date—at "G Gallery," located on the third floor of "Gramicci Harajuku." With great music from a lineup of DJs, original food from “BIG BABY ICE CREAM®,” and special spatial design by “The Bulb Book,” the event is sure to be enjoyable for everyone, so be sure not to miss it.