Alpha Industries holds a pop-up store at MIYASHITA PARK. Watch out for the encounter between military and street fashion.

Alpha Industries" has captured the hearts of many fans with its military-inspired, heavy outerwear.

At the pop-up store to be held at "MIYASHITA PARK" in Shibuya from May 21 (Thu.), the collection will betray this rugged image in a good way, and will feature a wide range of items that function as real everyday wear and as the mainstay of the street.

Rather than a mere reissue or presentation of a standard, it is a mix of the exuberance of modern urban life and the heat of the street, based on the rugged foundation of “ultimate functional beauty” that Alpha Industries has built up over the years.

We propose a new way of styling by sublimating the design required in harsh environments into urban gear that supports all scenes of daily life.

Here are the mainstays of the lineup. The lineup includes Japan-only bottoms developed based on careful analysis of the Japanese climate and trends, and light outerwear that has been modified to be more effective.

L-2B RELAXED PATCHWORK FLIGHT JACKET
¥35,200

CWU 36/P RELAXED PATCHED FLIGHT JACKET
¥35,200

DENIM TROUSERS
¥19,800

SNOW WASH SWEAT SHORTS
¥13,200

RIPSTOP CARGO PANTS
¥19,800

All of them inherit the identity of flight jackets, but have been updated with lightweight materials that are designed to be layered. Note the sophisticated silhouettes that can be worn in urban areas in spring and summer without stress.

The pop-up store will be open for about a month, so please visit at the right time.