Fresh Service lands in Korea for the first time! The cultural epicenter will launch a collaborative collection with TUNE and T coffee, and will also host a pop-up.

In the past few years, there has been a growing back-and-forth between Japanese and Korean culture, and this news is probably one of them.

“FreshServiceFRESH DRINK SERVICE is a series of food and beverage related products developed by the "FRESH DRINK SERVICE" company.

We are pleased to announce the opening of a cafe in Seoul's Sungsu-dong calledT coffeeT coffee and the company's next-generation multi-brand concept store "T coffee" will launch a new collaboration item. This project is a collaboration between "T coffee" and the company's next-generation multi-brand concept store "T coffee".TUNE.This was made possible by the fact that "Fresh Service" started handling their products at "Fresh Service".

TUNE.

T coffee

Incidentally, "TUNE" and "T coffee" are backed by the creative power of "thisisneverthat," which reinterprets the music, youth culture, and subculture of 1990s soul from a unique perspective and presents it to a new generation. In other words, it's a new generation of Seoul culture. In other words, it is the epicenter of Seoul culture.

Back to the collaboration items. This is a special lineup of FRESH DRINK SERVICE products that incorporate the atmosphere of "T coffee," which proposes comfortable time and space in daily life. A total of five types of clothing, including T-shirts with water, oil, and stain repellent functions, water bottles, and glasses are available. They feature the logo of each brand and are designed to be stripped down to the utmost simplicity.

Here is a disappointing announcement for Japanese fans. This collaboration will only be available at TUNE and T coffee. How about getting it through your Korean acquaintances, or how about a trip to Korea with this as a starting point?

A pop-up shop will be held at "T coffee" from May 22 (Fri.) to May 31 (Sun.) to celebrate the launch. This will be the first pop-up outside of Japan for "Fresh Service," so be sure to check it out.

Pure communication between two people who respect each other's creativity. It was a collaboration that reminded me once again that there is nothing better than that.