Up-and-coming eyewear brand Rimless Tokyo holds its first pop-up, bringing together 792 variations!

Rimless eyewear (without rims surrounding the lenses) attracted attention in the context of high fashion in the 1990s and 2000s.

Since then, they have been out of the mainstream for a while, but as the mainstream fashion style has shifted from “design that makes a statement” to “styling that creates an impression,” rimless eyewear is once again attracting attention as a fashion item, Rimless eyewear is once again attracting attention as a fashion item.

RIMLESS TOKYO, an up-and-coming brand that was born in March 2026, will hold its first pop-up store at Shibuya PARCO from May 29 (Fri.).

A rich lineup of 792 variations, including 12 lens shapes, 22 lens colors, and 3 frame and parts colors, is now available.

At the heart of the brand is an aesthetic sense of "blank spaces. The rimless construction, which dares to have no frames, quietly blends in with the wearer's outfit while creating an impression and bringing a subtle change to the everyday style.

In addition, the color "BLACK COLLECTION" commemorates the pop-up event. It will be on sale at the venue.

BLACK COLLECTION
¥55,000

Rimless Tokyo" is an eyewear brand born from "Atelier Macri," a communication concept store based in Kiyosumi Shirakawa, Tokyo, that focuses on eyewear and perfumes.

Therefore, the fragrance brands "ATELIER MATERI" and ".Oddity" were also deployed at the venue.

The pop-up store will be open for 12 days from Friday, May 29 to Tuesday, June 9. Experience the brand's world view from both eyewear and fragrance.