NEWS

Translated By DeepL

“Tradition and Innovation,” “Elegance and Street Style.” The “BW ARMY DECON” collaboration between adidas Originals and United Arrows & Sons launches on July 17.

Adidas Originals footwear—including models like “SUPERSTAR,” “STAN SMITH,” and “SAMBA”—adds a touch of style to people’s feet all over the world. There’s no end to the number of iconic models released by the brand, but are you familiar with the “BW ARMY DECON,” which stands out with its unique presence?

Featuring a design that lends itself to a wide range of styles—from military to streetwear—and crafted with a focus on lightness and flexibility, this model was inspired by the so-called “German Trainer” and was first reissued in 2017. Since then, it has gained popularity through collaborations with various brands and retailers, and is now back in the spotlight.

It was “UNITED ARROWS & SONS” that took notice of this “BW ARMY DECON” collection. Staying true to its minimalist design while blending the identities of both brands, “BW ARMY DECON” will be released on Friday, July 17, featuring a special new design.

BW ARMY DECON ¥ 19,800

For this special-order project, we’ve adopted the theme “Japanese Tradition and Dress.” The key feature is the use of an all-black color scheme—from the upper to the sole—to express these two elements in a modern way.

In addition, the uppers are made with the deepest shade of black, allowing you to wear them for a smart, polished look, much like dress shoes. While honoring tradition, the design offers a glimpse of the contemporary interpretation that “United Arrows & Sons” is known for, which really sparks the desire to buy.

They go well with both dressy and casual outfits. Since they’re such a versatile pair, it’s a good idea to grab a pair while your size is still available.

Also, a launch event is scheduled to take place on the day of the release at “PBOX STND” on the 10th floor of “Shibuya Parco,” and I hear there will be an early release at the brand’s flagship store on the 3rd floor. If you’re eager to get your hands on it as soon as possible, why not stop by there as well?

For more details about the items, please check the information below.

INFORMATION

adidas Originals for UNITED ARROWS & SONS

Product Name: BW ARMY DECON
Price: 19,800 yen
Color: black
Sizes (cm): 23 / 23.5 / 24 / 24.5 / 25 / 25.5 / 26 / 26.5 / 27 / 27.5 / 28 / 28.5 / 29

contact information (for inquiries) (e.g. corporate phone number)
UNITED ARROWS & SONS SHIBUYA
Address: Shibuya Parco 3F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Phone: 050-8894-7043
Hours: 11:00 - 20:00
Official Site

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