It’s finally here in Japan! Ijipiji’s first company-owned store in the country has had its grand opening on Cat Street.

With summer in full swing, I’m sure many of you are thinking about getting a new pair of sunglasses to protect your eyes from the strong sunlight. Good news for all of you readers!

On Thursday, July 9, the first flagship store of IZIPIZI—a Paris-based eyewear brand popular for its minimalist, stylish designs and affordable prices—held its grand opening. Although the brand is available at various stores around the world, this is its first flagship store in Japan, and the store was bustling with customers from day one. The large number of visitors clearly demonstrates just how beloved the brand is.

As for the location in question, it’s Cat Street in Harajuku—a place where diverse cultures intersect even within Tokyo.

Launched in 2010 by three friends living in Paris who wanted “their mothers to wear stylish and fashionable reading glasses,” *Iji Piji* has since grown into an eyewear brand that caters to a variety of lifestyles, now offering sunglasses, sports sunglasses, and children’s sunglasses.

With a wide variety of frames and colors available, the fact that the brand’s products can be worn by people of all ages and genders is one of its major appeals.

“IZIPIZI CAT STREET” offers a wide range of products, including collections that symbolize the brand—such as “SUN,” “READING,” “KIDS,” “ACTIVE,” and "SCREEN"—as well as a variety of exclusive models available only in Japan.

Why not take your time trying on clothes in our clean, white-themed store and find your perfect companion for this summer?

Sunglasses ¥7,920 and up

Light-Colored Sunglasses ¥7,920

Sports Sunglasses ¥ Starting at 10,780

Reading Glasses ¥6,930

Kids' Sunglasses ¥ 5,500

In addition to selling products, they plan to launch initiatives to strengthen ties with the local community, so for now, let’s stop by the store and look forward to further updates.