Since its release in 1968, PUMA’s iconic “SUEDE” has influenced various cultural spheres, including sports, music, and fashion. It’s still fresh in our minds that the “NEVER NOT SUEDE” campaign—which showcases the timeless appeal of this footwear and its new possibilities—was launched on July 9.
As part of that campaign, the global ambassador was appointed,A$AP Rocky (A$AP Rocky)This is their latest collaboration model. With both brands boasting large fan bases, the world is eagerly awaiting to see what kind of footwear they’ll unveil. Let’s take a look right away.
A$AP ROCKY × PUMA SUEDE ¥23,100
For this project, we’ve based the design on the 1994 model of the “SUEDE,” a shoe widely loved as an icon of street culture. Characterized by a vintage-inspired look that evokes the mood of that era, the result is a pair of shoes with such rich character that you’d never guess they’re a current model.
Another key feature is that the silhouette is slightly more voluminous than previous models, offering an authentic design with a touch of something special. It’s sure to be the perfect fit for your current mood.
A$AP Rocky—who has led numerous successful collaborations as a brand ambassador and captivates audiences as a key figure in today’s music and fashion scenes—has created a pair of shoes that showcase his creativity. They are scheduled to go on sale on Thursday, July 16, at select Puma stores and online.
In addition, it appears that the product will also be available at select authorized retailers, so if you're interested, please check the information below for details.
