Today’s high in central Tokyo is 35°C. It’s that time of year when you start to break a sweat just by being outside. While this is a season that energizes both body and mind, it’s important to take thorough precautions against UV rays. That brings us to stylish eyewear—a great way to add a fashionable touch to your look. The golden rule is to protect not only your skin but also your eyes.
That’s why the California-based eyewear brand 〈SAD〉We’ve selected a new pair of sunglasses featuring UV100% polarized lenses. This season, in addition to the brand’s existing “Silver Line” and “Black Label” collections, the newly launched activewear category “Subcult Athletics Div.” has joined the lineup.
Once again, three new styles will be introduced in 〈Sad〉’s 2026 Summer Collection.
First up is “ASPHALT,” the debut model from the aforementioned “Subcult Athletics Div.” It features a striking wrap-around silhouette based on a sporty design and incorporates a lightweight, highly durable TreadTouch™ frame.
And true to its “Athletics” name, the Temple features a grip finish that prevents the frames from slipping due to sweat, polarized lenses that provide a clear field of vision, and lenses with UV100% protection—making them a great choice for a wide range of activities, from everyday wear to outdoor adventures.
ASPHALT ¥18,700
Black, Bronze, Ember
Next up is “CELESTE,” released as part of our original “Black Label” collection. It features the sharpest design among the new releases and has a minimalist look reminiscent of late-90s style.
The frame is made from a recycled composite material that’s lighter than conventional plastics, making it comfortable to wear even for long periods. Its excellent durability is also a major plus.
CELESTE ¥9,350
Gloss Black/Tinted Bronze Lens, Tortoise/Olive Lens, Tobacco/Bronze Lens
Finally, the “FADE” is a wrap-around silhouette model that, like the “CELESTE,” was born from the “Black Label” collection. The lineup features four colorways with dark lenses, and its light, speedy design is sure to fit perfectly with today’s trends.
These sunglasses also feature frames made from recycled composite materials. They’re the kind of sunglasses you can wear without worrying about them getting damaged, so they’re sure to come in handy as the season progresses.
FADE ¥9,350
Gloss Black/Olive Lens, Gloss Black/Bronze Lens, Sepia/Bronze Lens, Gloss Black/Gray Lens
No detail is overlooked—every model features prints of the brand’s iconic starburst motif and other brand elements. SAD never compromises on either quality or style.
Starting with the launch on our online store, the collection will also become available at select “JOURNAL STANDARD” stores beginning in late July, so be sure to check out the actual items in person.
