Fuji Rock is finally just around the corner next weekend.
At this venue, surrounded by mountains and rivers, visitors enjoy live music and camping while embracing the natural elements—such as the heat and rain. It’s an event that truly embodies the spirit of the outdoors.
A brand that’s perfect for Fuji Rock, <YETI®〉,Yusuke HanaiWe’ll be selling collaboration items with [Name] at booths set up at two locations within the venue: the GREEN STAGE and the PYRAMID GARDEN!
This collaboration came about through a shared resonance between Mr. Hanai—who has consistently depicted the connection between people and nature against the backdrop of surf culture—and YETI, a brand that has grown alongside outdoor cultures such as fishing and camping. Both parties have always valued time spent in nature, and this shared philosophy led to this collaboration.
The artwork captures the free and unpretentious atmosphere of spending time in nature, rendered with Ms. Hanai’s signature warm and humorous touch. It depicts the joy of experiencing the natural surroundings—surrounded by the forest, including the puddles at one’s feet and the rain—just as they are. The illustrations convey an attitude that values the serendipity and discoveries that arise precisely because one is immersed in nature, rather than in a manicured environment.
The lineup of items is as follows.
Listed from smallest to largest: Roadie® 8 Cooler ¥32,900, Roadie® 15 ¥42,200, Roadie® 24 ¥51,500, Roadie® 32 ¥70,100, Tundra® 45 ¥60,800
These coolers, which combine excellent insulation with durability, feature illustrations by Hanai along with the Fuji Rock logo. Available in five sizes as official Fuji Rock merchandise, they’re a great choice because you can pick the size that best fits your group and how you like to enjoy the festival.
Center: Rambler® 26 oz (769 ml) ¥8,500; Left and Right: Rambler® 18 oz (532 ml) ¥6,900
Staying hydrated is essential for enjoying a festival to the fullest. Especially at summer festivals when the heat is intense, you’ll want a cold drink. That’s where the “Rambler®”—a bottle renowned for its excellent heat retention and insulation—comes in. The cap features a convenient handle for carrying, and the mouthpiece is designed to be as small as a plastic bottle, allowing you to take big gulps—it’s a truly excellent product.
If you purchase a “Rambler®” at the event, you can have any text of your choice laser-engraved using Mr. Hanai’s original font!
Rambler® Bottle Sling: Small ¥6,800; Large ¥7,800
This bottle sling is the perfect companion for the “Rambler®.” You can sling the bottle over your shoulder as you move around the venue, and since your hands are free, it won’t get in the way of raising both hands or clapping during the concert.
If you're going to Fuji Rock, don't miss the booth!
