For over 65 years, “SEGA". I'm sure many of you have fond memories of playing Sega games when you were young."
That same "Sega" is launching a project called "SEGA UNIVERSE" was launched this past April.
As part of this initiative, a one-day in-person event titled “SEGA UNIVERSE PLAYGROUND” and a limited-time pop-up shop, “SEGA UNIVERSE POPUP STORE,” will be held at Shibuya PARCO.
At the event, the appeal of the video game music that sparked a frenzy with Sega’s classic masterpieces,KnxwledgeDJ sets and live beat performances by a diverse lineup of performers, including [Name], will fill the venue with a fresh new sound.
Also, the American diner and café “ON THE CORNER ShibuyaFood and drinks created in collaboration with "..." will also be on sale. Hot dogs, floats, and beer inspired by titles such as *Renta Hero*, *Bare Knuckle*, *Sega Gaga*, and *Fantasy Zone* will be available.
We’ve also organized a workshop where participants can use silkscreen printing to create T-shirts featuring graphics inspired by *Sakura Wars*, *Out Run*, and *Dynamite Detective*. The designs were created by a design instructor at the Vantan Design Institute,Kenya EbinaThe silk-screening will be handled by students majoring in textiles at Musashino Art University.
In addition, there will be a talk show featuring Ouji Hiroi, the original creator of *Sakura Wars*. Part 1, titled “The Eve of *Sakura Wars*—The Road to Conceptualization,” will explore how *Sakura Wars* came to be, revealing the behind-the-scenes story from the initial concept to the launch of the project, along with the many dramatic events surrounding its creation. In Part 2, titled “Sakura Wars: A Storm of Romance Amid the Taishō Cherry Blossoms,” he will unravel the story behind the boom that, after the game’s release, transcended the realm of gaming to become a social phenomenon and captivated countless fans.
In addition, there are high school student artists—SORAThe exhibition features collage works by [Artist Name]. These pieces offer a unique interpretation of the imaginary "Sega Saturn" that exists in the "World of Dreams," the setting of *NiGHTS into dreams…*.
Why not take this opportunity to step into the world of “Sega” and enjoy a realistic experience that goes beyond the game screen?
SEGA UNIVERSE PLAYGROUND
Date: Saturday, August 8, 2026
Place: Shibuya PARCO 10F PBOX STND
Address: 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Hours: 13:00 - 21:00
*Admission is free; some content requires a fee.
SEGA UNIVERSE POP-UP STORE
Dates: Friday, August 7 – Sunday, August 30
Location: Shibuya PARCO, 6th Floor, Pop-up Space
Address:
Hours: 10:00 - 21:00

