We live in an era where fashion values tend to be concentrated in cities and certain communities. A brand is launching in Okayama that aims to step back from this trend and create clothing from its own unique perspective.
The brand is called 〈ALTERVENT〉. Based in Okayama, it handles everything from design to production and is a brand that brings new fashion trends from the region to the world.
The concept is “clothing imbued with a subtle sense of distortion.”
The old and the new. The ordinary and the extraordinary. Harmony and imbalance.
Where contrasting elements intersect, subtle discrepancies and a sense of dissonance arise. We view these as “quiet distortions” and incorporate the new perspectives they inspire into our clothing designs.
We are by no means rejecting what already exists; rather, by observing the subtle changes that occur at the boundaries, we aim to create new value.
From the regions to the world. Please keep an eye on this brand, which presents a new approach to fashion—not through loud proclamations, but through a quiet sense of dissonance.
