NEWS

Translated By DeepL

There will also be a book exchange and sessions with fortune-tellers. Aesop will celebrate its new collection over four days.

Do you know the origin of the name “Aesop”? It comes from Aesop, the ancient Greek fable writer. Inspired by him, “The Fragrant Fables Collection” is now available. The collection consists of 12 Eau de Parfums. Each fragrance’s story is treated as a fable, and by weaving these tales together, a poem emerges.

A special event titled “The Interplay of Fragrance and Poetry,” celebrating “The Fragrant Fables Collection,” will be held at the Hyokeikan Hall of the Tokyo National Museum.

In the exhibition room, with its striking marble mosaics featuring geometric patterns and majestic Ionic columns, visitors can explore the scents of three Eau de Parfums: “Entirely Orna,” “Tacit Truth,” and the latest release, “Unforeseen Air.” This event offers a unique opportunity to break down the components of each fragrance and experience them individually.

Adding color to the exhibition space are the works of a handmade washi paper artisan—Yuko TaninoWashi artworks by [Artist's Name]. Mr. Tanino, who carries on the techniques of “Hosokawa-gami”—designated as an Important Intangible Cultural Property of Japan and inscribed on the UNESCO List of Intangible Cultural Heritage—has created three types of washi with distinct finishes specifically for this exhibition. He expresses the plant-derived fragrances found in eau de parfum and the characteristics of those scents through maze-like shapes and forms that flow like waterfalls.

The journey of discovery concludes in a library surrounded by shelves of fables. During the exhibition, sound artistiu takahashiLive performances by [...], a talk session featuring the editorial staff of *Brutus* and the Global Creative Director of *Aesop*, and dancer—Yasushi KurotakiPerformance by the fortune-teller,The Pale RoomA variety of programs are planned, including talk sessions featuring [name]. (*Priority given to advance reservations.)

In addition, there will be a book exchange where you can bring stories or poetry collections you’ve finished reading to the venue and take home a book in exchange. Not only can you try out the seven new fragrances launching on September 1, but you can also purchase a carefully curated selection of products at the museum shop on-site, so why not stop by?

INFORMATION

The Interplay of Fragrance and Poetry

Dates: September 4 (Fri) – 7 (Mon)
Location: Tokyo National Museum, Hyokeikan
Hours: 10:00 a.m. to 8:00 p.m. (11:00 a.m. to 8:00 p.m. on the first day only)

Event Site

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