SINCE NINETY’S, a new brand inspired by 1990s street culture, is making its debut. A pop-up event will also be held to celebrate the launch.

A brand set against the backdrop of the 1990s—when street culture was at its peak—is launching this fall. The brand name is also very straightforward:〈SINCE THE '90s〉The following is a list of the most common problems with the

The collection is crafted by creators who lived through the ’90s and have a deep understanding of the spirit of that era. It features authentic streetwear that captures the essence of street culture—including film, music, skateboarding, and surf culture—which can’t be mastered overnight.

〈SINCE NINETY’S〉 pays homage to the pioneers while carrying their legacy into the future. As a way of introducing the brand, the debut collection features items crafted exclusively in the USA, drawing inspiration from the pieces the 〈SINCE NINETY’S〉 members collected back in the ’90s.

Since the '90s X Sunny C Sider: T-shirt ¥11,000

Dress to thee NINES: T-shirt ¥13,200

90’s Boyz: Long-Sleeve T-Shirt ¥17,200

90’s Society: Long-Sleeve T-Shirt ¥17,200

These items will be released at a launch pop-up event held at “SO1” in Harajuku on Friday, September 4, and Saturday, September 5.

In addition to 〈SINCE NINETY’S〉, Los Angeles-based 〈Surf is Dead〉 and Tokyo-based 〈Capital〉 and 〈Sunny C Sider〉 will all be there. Please check the information below for details.

Photo_Hajime Kamiiisaka