The theme is “THIS IS HARDCORE.” We’re hosting pop-up events in three locations—Tokyo, Osaka, and Kyoto—where you can experience the current Cyras!

SILAS, which took Japan by storm in the 2000s, is enjoying a resurgence in popularity.

Since last year, the UK-based project has been revived, much to the delight of fans who remember those days. It’s also gaining support from younger fans who were inspired by that era, and its popularity is on the rise once again.

With its latest collection, “THIS IS HARDCORE,” *Cyrus* is hosting a pop-up event at the three shops operated by *GOFFA*. Starting Saturday, October 10, the tour kicks off at “00 GOFFAX” in Harajuku, followed by “11747391” in Osaka and “GWDH” in Kyoto.

The theme for the 2026 Fall/Winter season, “THIS IS HARDCORE,” is a reference to the title of PULP’s sixth album, a classic from the late Britpop era.

Blending fashion and music is a specialty of *Cyrus*. In the lookbook, the models appear dazed, and even within the clean styles, a decadent mood lingers—somehow evoking the world of PULP’s *THIS IS HARDCORE*.

Key items in the lineup include pieces from the UK-based accessory brand “SIX95,” collaborative items with Ferry Gouw, and denim featuring playful stitching on CYRUS’s signature pieces.

Customers who make a purchase at the pop-up store will receive a limited-edition teaser visual poster tied to the collection—which features a total of nine designs to choose from—so don’t miss out.

In addition, a reception will be held on Friday, October 9—the day before the pop-up—at “00 GOFFAX” in Harajuku. Please take this opportunity to experience the current , which embodies the authentic atmosphere of the UK street scene.