Even in this age of digital dominance, when it seems like everyone has a smartphone, there are some things that never go out of style.
Take desk calendars, for example. When you need to know your schedule for the near future right away, the ability to check your plans instantly is something that digital alternatives may never be able to replace, no matter how much time passes.
Today, we’re introducing the 2027 desk calendar from Volkswagen, the German automaker that enriches the lifestyles of so many people around the world.
An illustrator who is widely active both in Japan and abroad,Mr. Seiji MatsumotoHowever, all 13 visuals were created specifically for this project.
The award-winning, innovative electric minivan, the “ID. Buzz" and "Golf"—a world-class brand that has continued to evolve for over half a century—are just a few examples of our diverse and up-to-date lineup.
The lineup also features iconic cars from throughout history, such as the “Beetle,” beloved around the world, and the “Volkswagen Bus,” a symbol of the free-spirited lifestyle and surf culture of the 1960s.
Through Mr. Matsumoto’s unique, comical, and whimsical worldview, the campaign depicts various scenes of daily life with a Volkswagen.
We’re giving away 300 of these calendars to lucky winners selected by lottery. Be sure to visit the dedicated page on the official Volkswagen website listed below.
Volkswagen 2027 Desk Calendar Giveaway
Application Period: Thursday, October 1, 2026 – Saturday, October 31, 2026
Volkswagen Official Website Promotion Page

