A fusion of proven skills honed on snow-capped mountains and refined minimalism. The Phoenix pop-up is now open at Estnation Roppongi Hills!

Since its founding in 1952, 〈 has been a driving force in Japan’s winter sports scene.Phoenix〉. This collection line brings together the expertise cultivated over more than 70 years of history and focuses on fashion-forward design〈Phoenix (PHENIX)〉However, the select shop for adults, “Estnation Roppongi Hills Store"We are currently hosting a pop-up event at [location]."

〈Phoenix〉 is a collection that fuses advanced specialized technology—honed to protect lives in the harsh, snow-covered mountains—with a refined minimalism suited to modern urban life. The theme of the Fall/Winter 2026 collection is “WHERE’S THE GODDAMN HORIZON?” It draws inspiration from the “aesthetics of the horizon” that filmmaker David Lynch discovered in his youth, as well as from the words of pilots in extreme situations who lose sight of even the boundary between sky and ground during intense aerial combat. By boldly shifting the “baseline” and reconstructing the balance of lengths, cuts, and structural design, the collection revolutionizes the appearance of the silhouette.

The lineup is as follows

SAGARMATHA DOWN JACKET ¥154,000

A modern update to the “Sagarmatha,” Phoenix’s premier polar down jacket that supported the Everest expedition. After 19 years, it has been revived in an ultra-lightweight, see-through design with a 900-fill power rating. It’s fully equipped with features you can rely on during cold winters, including water repellency, wind resistance, and a box construction that minimizes cold spots. Since you can adjust the silhouette with zippers and drawstrings, it should be easy to pair with a variety of styles.

AERO STILL MERINO WOOL GRADATION KNIT CARDIGAN ¥69,300

A classic-style cardigan made from 100% merino wool (100%). The windproof lining addresses the typical weakness of knitwear—its tendency to let the wind through—ensuring warmth. It’s a piece you can casually throw on like a jacket. Another nice feature is the use of large snap buttons, which make it easy to put on and take off.

AERO STILL CHORE COAT ¥99,000

The Choa Coat blends the rugged appeal of workwear with advanced functionality. It features an original three-layer fabric that is windproof, waterproof, and breathable, making it perfect for withstanding urban inclement weather. The fabric is durable and wrinkle-resistant, making this a reliable piece you can really put through its paces.

Why not come experience the latest vision of , where sports and fashion coexist beautifully, in the world of “Estnation”—a brand that continues to offer high-quality, sophisticated styles for adults and a commitment to authentic craftsmanship?