NEWS

Translated By DeepL

Will she take PUMA to new heights? Rihanna's collection has been attracting worldwide attention.

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On the evening of September 28th (local time), FENTY PUMA by Rihanna, which the world has been waiting for, was finally unveiled at Paris Fashion Week.

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For the first 17SS collection, the brand draws inspiration from 18th century France, ruled by Louis XVI, Marie Antoinette's husband, and fuses it with street style. Subtle color palettes, luxurious materials, and playful arrangements such as pleats and ties transformed traditional tracksuits, boxing gloves, and polo shirts.

While many brands have deepened their honeymoon with musicians in recent years, the most successful example of this is <AdidasThe collection was created by Adidas and Kanye West for YEEZY. The collection has brought adidas to the attention of the fashion scene at an accelerating rate. Will Rihanna's "FENTY PUMA by Rihanna" generate even more enthusiasm?this way (direction close to the speaker or towards the speaker)Let's wait for the official launch in February 2017, while we follow the details from

Text_Kenichiro Tatewaki


Puma Customer Service
Phone: 0120-125-150
www.puma.jp
www.rihannanow.com

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