NEWS

Translated By DeepL

MY STANDARD: My Standard. vol.08 Chef Shoichiro Aiba

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The recently released "My Jeep®,My Life How I live with Jeep® vol.19In the "Life" section, we closely followed the life of Shoichiro Ayashi, the owner-chef of the restaurant "Life" in Yoyogihachiman, Tokyo. He showed us his tasteful lifestyle with warm furniture and cute sundries in his restaurant and house.

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Shoichiro Aiba / Chef
Born in Tochigi , 1975. After graduating from high school, he went to Italy for culinary training. After returning to Japan, he worked as a manager and chef at a restaurant in Tokyo for two years before setting up his own restaurant in 2003. In 2013, he opened "LIFE son" in Sangubashi, and in 2015, "LIFE sea" in Shonan T-SITE. . He continues to propose food culture closely related to lifestyle.

I seem to like long-established brands that have been around for a long time, and I am aware that I tend to buy brands that specialize in a particular field," he said. It's not a conscious choice, but something I've noticed. Here we introduce some of Mr. Aiba's personal belongings, which strike a perfect balance between uncompromising and relaxed.

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Backpack "ENDS and MEANS
. This is an item from a brand run by the designer who drew the logos for LIFE Son and LIFE Sea. I bought it because I liked its classic taste. It has a bit of a military-style design and is water-repellent, so it is also very functional. The tubular shape and capacity make it very useful. My kids used this when they went camping."

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Blanket "ENDS and MEANS
. this is another item I purchased along with the backpack. I like neutral colors such as gray, and this one has a nice shade of olive. I also like the functional design.

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Cooler Box "YETI
I was looking for a cooler box when I came across this one . I bought it a long time ago. I often cook on business trips, so I use it to store fish and raw meat. . It is durable and keeps the heat very well. It is a professional product, so the specs are perfect.

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Rover Chair "TOOLS OF COVENTRY"
I like military designs, but I worry that if they are emphasized too much, they can be a bit overbearing . However, this item, with its mellow colors, neutralizes the military taste well and creates a gentle mood. That's what attracted me to this item.

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Camera bag "Patagonia
A photographer I worked with on a shoot once had a camera bag in the same series as this one, and I was curious about it, so I looked for one at a store, but I couldn't find it.... One day I happened to see it at a Patagonia sale and bought it immediately. It is waterproof, so it can be used in the ocean or river, but I don't do anything challenging with it and use it safely (laughs).

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Knife "Opinel" & Cut Board
. "I use knives both at work and at home and have several items from the same brand. . It is a brand I have trusted since I was training in Italy. Cut boards are also a familiar item in Italy. I chose this one because I thought that if I am going to use it, I would like to use something familiar. The board is made of olive wood, and each piece has a different look.

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Water bottle "STANLEY
. "I like the martial design of this water bottle. . I take it with me when I go surfing and fill it with water or coffee. It holds about 1 liter, so I thought it would be better to take it with me than to buy a plastic bottle. Actually, I also have a smaller size.

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Mosquito net "COGHLAN'S
There was a time when I was thinking about buying a camper because I had a longing for one, but the car I am driving now is also large, so I thought I could at least stay in the car with my son. However, it does not have a screen door, so it is difficult in the summer. I just bought this mosquito net this year and haven't used it yet, but I'm thinking of trying it out in place of a screen door when we stay in the car during the summer.

Photo_Fumihiko Ikemoto
Text_Yuichiro Tsuji
Edit_Shinri Kobayashi


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This article is a joint project with the radio program "Jeep® CREATIVE GARAGE" on J-WAVE (81.3 FM). AKO and HOUYHNHNM's editor-in-chief Ryo Komuta will be the program navigators, and will delve into the roots and staples of the guests' lives on the theme of "standards" for about an hour on the last Sunday of each month at 10pm. In addition, you can listen to the radio on your PC or smartphone using the "radiko" service, which allows you to listen to the radio in real time or at your own leisure with the time-free function. We hope you will enjoy this new approach to radio and HOUYHNHNM's together!

Jeep® CREATIVE GARAGE
Last Sunday of every month 22:00-22:54
Navigator: AKO, Ryo Komuta (Editor-in-Chief, HOUYHNHNM)
J-WAVE 81.3FM "Jeep® CREATIVE GARAGE
http://jeepstyle.jp/creative-garage/

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