In this day and age, there are people who are trying new ways of delivering fashion that you can't buy online or in stores.
The line offers sweaters, hats, and scarves made of fine cashmere.
The more you ask, the more intrigued you become: there is no brand name, not even a brand tag; they do not sell wholesale, but only take orders at order-taking events; and the more you ask, the more intrigued you become.
Only two order-taking events will be held in Tokyo, one of which, the Harajuku store "HOEKI would like to introduce this brand in the words of the owner of
About four years ago, Mr. Tanaka decided he wanted to wear a cashmere version of the Shetland sweater and started looking for one, but he couldn't find it anywhere. Even if they were available, they were very expensive. So he decided to make them himself, and started making them for himself and for his dear friends.
The cashmere sweaters do not have brand names, because Mr. Tanaka does not like to take off the tags attached to the collar of his sweaters. Also, Mr. Tanaka himself dislikes tags attached to the collar of his cashmere sweaters, so there are no tags attached to the collar of his sweaters (of course, the quality label tag is located inside the hem).
The size range is four sizes, from XS to L. The sizing is unisex, and there is a variety of styles to choose from, including those who want to wear it just right and those who want to wear it with a little more room. Also, while sizes are generally developed at the same pitch, the balance that looks most beautiful in each size is calculated and fine-tuned for each size.
HOEK" has 4 types of sweaters, (3 types are cashmere 100% and 1 type is silk 85%, cashmere 15%), each of which is available in 3 to 6 colors. In addition, there are two caps and two scarves.
Also, since the company does not wholesale, there is no middleman, and conscientious prices are realized. Mr. Tanaka also makes it a major theme to deliver high quality products at affordable prices. Think of our prices as about half of market prices."
The event will be held in Tokyo at HOEK and a bar in Ginza, and in Japan at Fukuoka and Hokkaido, for a total of four locations. This is a very rare opportunity, so we hope you will come out and visit us. Please note that we will be accepting orders after you try on samples, so delivery will be around fall.
There are still many things that we have not been able to write about here, such as the particular points and detailed features of each type (sorry for the length of this article (......)). We hope to be able to tell you about them at the actual order-taking session. Please try them on first. Light, warm and comfortable quality, sophisticated design and reasonable price. You will be happy to wear them.
It is an appropriate choice for something that can be used for many years, cashmere. They can even teach you how to maintain it yourself. Many people may be interested in this nameless brand, which is truly sincere and sincere in its approach to fashion. The order-taking session will end on January 14 (Sun.), which is not long away. Please go there with excitement to see what kind of items you can come in contact with.
Text_Shinri Kobayashi
Cashmere Sweaters You'll Want to Wear Every Day" Exhibition
Store：HOEK
Date: - Sunday, January 14, 2018
Address: 406 Suzuki Mansion, 5-12-10 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6805-0146
Hours of operation: 12:00-19:00
*Open until 20:30 on weekdays. There will be no holidays during the period.
http://www.hoek.jp
For the latest information, please visit our Instagram "@hoek_shopIn ".
