The Nike Air is a representative of the epoch-making technology that ignited the thick-soled movement in the running scene. The "Nike Air Max 270" is the latest release from Nike Sportswear.
To celebrate its birth, events and workshops will be held in various locations from March 17 (Sat) to March 25 (Sun), the day before Air Max Day, the day Air Technology was born, to create new expressions of Air through art and creativity.
The space, called "ATELIAIR," will exhibit works by unique Tokyo-based creators and artists. Visitors can experience cutting-edge creations under the theme of "air.
At the same venue as ATRI-AIR, "CLASSROOM," a workshop to envision the future with consumers, will be held. The workshop will allow participants to freely customize the silhouette, materials, colors, and other aspects of the Air Max concept with the creators.
TYO ON AIR, which will be held at a different venue than ATRI-AIR, will exhibit the latest products as well as past masterpieces, and will also feature exclusive workshops and special stages.
This is a high-profile event involving artists, creators, and even consumers to create new air. Sneaker freaks must visit this event.
Text_Hiroshi Yamamoto
ATELIAIR
Participating creators: ALEXANDER JULIAN, BIEN, HOUXO QUE, KENICHI ASANO, KOTA IGUCHI, MAGMA, MAITO OTAKE, MEGURU YAMAGUCHI, YANG02, YUDAI NISHI etc.
Dates: March 17 (Sat) - March 25 (Sun)
Time: 17 (Sat) 12:00 - 20:00, 18 (Sun) - 25 (Sun) 11:00 - 20:00
Location: 6-19-21 Jingumae, Shibuya-ku, Tokyo
Admission: Free
INSTAGRAM:@ateliair_tokyo
CLASSROOM
Dates: Wednesday, March 21 - Saturday, March 24
Location: 6-19-21 Jingumae, Shibuya-ku, Tokyo
Entry fee: Free (entry required)
TYO ON AIR
Date: Sunday, March 25
Hours: 11:00 - 20:30
Location: Omotesando Hills Main B3F Space O, 4-12-10 Jingumae, Shibuya-ku, Tokyo
Admission: Free (pre-registration required)
*For details on each program, registration, and entry procedures, please visit the special page below.
nike.jp/sportswear/air-max
