In the 1950s, British youth, as represented by mods and punks, expressed their rebelliousness against society, creating various cultural trends and styles.
Long-established British brandBELSTAFFInspired by these people who have taken up the fight against the conventional values of society and have carved out a life for themselves, the theme for the Fall/Winter 2018 season is "Made in UK".
The Trialmaster, a product synonymous with Belstaff, was first introduced to the world in 1948, exactly 70 years ago. The history of the Trialmaster is said to be in sync with the history of the repressed energy of the British youth who, against the background of economic stagnation that existed until the 1970s, turned to expression through music and fashion.
This season's lineup of items incorporates the atmosphere of subcultures that were energetic. The "ORIGINS" series that gained popularity last season, the wax cotton series that follows the silhouettes of motor bikes and trial masters that the brand prides itself on, and the "Made In UK" concept, which is the theme of the collection, are all represented in this season's lineup. The "Made In UK" concept, which is the brand's theme, is represented by the highly functional parkas and field jackets that provide protection from the cold.
Belstaff" continues to move forward, always incorporating a rugged spirit. It is definitely a brand to watch this season.
Text_Rei Kawahara
Belstaff Ginza Store
Phone: 03-6263-9978
www.belstaff.jp
