“DieselIn an effort to raise awareness of the recent trend of negative comments and criticisms on social networking sites, the brand has launched its "HAɄTE COUTURE" collection, a collection that "wears hate". At the same time, the brand launched a movie featuring famous celebrities and influencers such as Nicki Minaj, Gucci Maine, and Bella Thorne.
Whenever you do something online, someone is always waiting to criticize you, and most people back away when they are unfairly harassed. But hiding from it and feeling offended does no one any good. If you respond to such harassment with sarcasm and irreverence, the chances of being hurt by it will be small. It is for this reason that we have come to present the "Hate Couture" collection, a unique collection designed solely to diminish the power of those who cannot help but attack others.
The collection, which includes jackets, parkas, and T-shirts, is printed with messages of criticism that Diesel has actually received, such as "Diesel is Dead" and "Diesel is not cool anymore. The unique finish reflects the criticism in the design.
The "Hate Couture" store events will also be held, beginning on October 13. You can customize and wear the collection with the worst comments you have received. Incidentally, proceeds from the sales of the items will be donated through "Only The Brave Foundation" to support anti-bullying and cyber-bullying charities around the world.
A "chic" collection full of Diesel style.Campaign SitePlease check with your local store to see if they carry the product.
Text_Jun Nakada
HAɄTE COUTURE Store Event
Tokyo: October 13-14
Osaka: October 20-21
Nagoya, Fukuoka: October 27-28
Online Store: October 13 - 19
Diesel Japan
Phone: 0120-55-1978
