NEWS

Translated By DeepL

The greatness of Echo's outdoor shoes can be seen at the pop-up store at Isetan.

The brand is rapidly increasing its presence in the market.Echo (ECCO). Although it has a strong image of comfort shoes, it is actually developing a line of outdoor shoes called "Echo Outdoor. Until now, the line had a plain look that was typical of " Echo," but it was completely redesigned last year and has undergone a major makeover.

The "Hack Collection" from this line all have a rugged, outdoor-like look that sets them apart from the traditional "Echo" line. . And yet, they are very comfortable.

EXOSTRIKE HACK DYNEEMA BONDED LEATHER model ¥38,000+TAX

The items that make up the collection are two models: the EXOSTRIKE HACK and the BIOM-C HACK.

The EXOSTRIKE HACK uses an in-house developed midsole that absorbs twice as much shock and is lighter than the 50% and 30% in terms of resilience. Walking comfort is perfect. It is also resistant to cold and does not lose its flexibility even at -40°.

EXOSTRIKE HACK KROMATAFOR LEATHER model ¥40,000+TAX
Before change

after the change

This model is also available with leather that changes color depending on the temperature. Two models are now available: one that changes color when warmed to about 35°C, and one that changes color when cooled to about 12°C. It is truly unique!

The BIOM-C HACK was created to support the natural movement of the foot, and its shape, based on measurements of over 2,500 athletes, wraps around the entire foot. These hybrid shoes can be used for both jogging and everyday use.

And from Wednesday, January 23 through Tuesday, February 5, "Isetan ShinjukuA pop-up store will also be held at the Men's Pavilion in the "Mens" building . This is a rare opportunity to see the full lineup. Don't miss it! Visual of actor Himi Sato wearing "Echo" shoes.this way (direction close to the speaker or towards the speaker), which is now available to the public at , as well.

Text_Keisuke Kimura


ECCO POP UP SHOP
Dates: January 23 (Wed) - February 5 (Tue)
Location: Isetan Shinjuku Men's Building
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
jp.ecco.com

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