Starting with Authentic Casual (7th floor) and Men's Shoes (B1 floor) last November,Isetan Shinjuku Men's BuildingThe Men's Contemporary on the 6th floor will be unveiled on Wednesday, February 27, prior to the grand opening on Saturday, March 16. In this issue of ISETAN MEN'S REPORT, we will introduce you to the 6th floor of the Men's Building in detail through seven articles, starting with the pop-up space "Style Up," which is a buyer's must-see.
The centerpiece of the store is the Style Master. As the name implies, the main attraction is the assortment of items featuring designers who have established a style that can be described as masterful. And the pop-up that is a pure cultivation of this is 'Style Up'" (Shun Watanabe, Buyer, Men's Contemporary).
Shun Watanabe (Buyer, Isetan Shinjuku Men's Contemporary)
The style masters include COMME des GARÇONS JUNYA WATANABE MAN & COMME des GARÇONS HOMME, WHITE MOUNTAINERING, N. Hoolywood, HUMAN MADE®, NEIGHBORHOOD®, and N. HOLYWOOD®. Mountaineering, N. Hoolywood, HUMAN MADE® , NEIGHBORHOOD, VISVIM, adidas, STONE ISLAND STONE ISLAND, and SOPH.
On this floor, we also feature things that are essential to the designers' lifestyles, such as papier-mâché figurines from NIGO®'s hometown of Gunma for Human Made and tuberous plants for Neighborhood.
Sof Twenty (SOPH. 20) was the first to appear in the "Style Up" section on February 27, when the men's building's 6th floor remodel opens.
Sof celebrated its 20th anniversary last year, and on November 2 of this year, the flagship store in Harajuku will celebrate its 20th anniversary. To commemorate the anniversary, we launched "Sof Twenty," a one-year limited e-commerce-only line. The brand is a basic, lifestyle-oriented brand that complements the symbolic logo created by Tom Hingston, who is also known for his work on the SOPHNET logo. In addition to clothing, the lineup includes iPhone cases, mugs, and buckets. Items in collaboration with Bearbrick, Thermos, Dynex, and Eastpak will be available at the pop-up."
SOPH. 20 x EASTPAK ¥5,500+TAX each (waist bag , pre-sale at Isetan Shinjuku Men's Building)
BE@RBRICK SOPH. 20th ANNIV. 100% & 400% ¥12,000+TAX © 2019 MEDICOM TOY
SOPH. 20 x THERMOS ¥6,500+TAX (Isetan Shinjuku Men's Building pre-sale)
SOPH. 20 x DINEX ¥1,600+TAX each (mugs , pre-sale at Isetan Shinjuku Men's Building)
Photo_Hiroyuki Takashima (Portrait)
Text_Kei Takegawa
Edit_Ryo Muramatsu
ISETAN MEN'S STYLE UP (SOPH. 20)
Dates: February 27 (Wed) - March 26 (Tue)
Location: Isetan Shinjuku Men's Building, 6th floor = Men's Contemporary
Open: 10:30 - 20:00
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-3352-1111
www.imn.jp
*How to sell productsISETAN MEN'S netIntroduced sequentially in