It is natural to think of the outdoors as functional. However, by adding the essence of a playful mind to it, it is interesting to see a different world from the one that is all about functionality.
Items that combine practicality with a sense of fun, such asCHUMSThe collaboration between Jipijapa and the brand has been a great success.
Chums is an outdoor brand whose trademark is the booby bird. HIPIHAPA, on the other hand, is a brand that has been developing since 1992 with the keyword "ordinary but a little interesting. The name comes from the Spanish reading of the reed ( Ashi ), a plant used for Panama hats and harvested in Ecuador, South America. The name was given because of the word and its spelling, which was heard at a hat specialty store in New York City, a place we visited many years ago, and the brand is full of playfulness and attention to detail.
This time, we will introduce a zillion items that transform practical items into booby birds, as shown in the photo above.
Booby Doll Coat ¥17,800+TAX
quality_Nylon 100%
size_S/M/L
color_Beige,Khaki,Navy,Black
This coat is made of water-repellent ripstop fabric and is inspired by the U.S. military's snow parka. It has a large silhouette with drop shoulders, and when the left chest pocket is turned inside out, it turns into a stuffed booby bird.
Booby Doll Coach Jacket ¥14,800+TAX
quality_Polyester 100%
size_S/M/L
color_Burgandy,Green,Navy,Black
This coach jacket also has a big silhouette with dropped shoulders. The pocket on the right hip can be turned over to become a stuffed booby bird. Why not combine it with the shorts of the same material shown below for a fun set-up styling?
Booby Doll Plunge Divers ¥9,800+TAX
quality_Polyester 100%
size_S/M/L
color_Navy,Burgandy,Green,Black
These shorts are a redesign of the "Plunge Diverse," an existing item from Chums, with a pattern by HIPIHAPA. The pocket on the right hip can be turned over to reveal a stuffed booby bird.
Booby Doll Day Pack ¥11,800+TAX
quality_30D Ripstop Cordura Nylon
size_H40:W30:D16cm
color_Black,Lt.Gray,Navy
A daypack previously made by "Chums" is redesigned with a pattern by "HIPIHAPA. The top pocket can be turned over to reveal a stuffed booby bird.
Booby Doll Tote Bag ¥9,800+TAX
quality_30D Ripstop Cordura Nylon
size_H50:W41:D5cm
color_Turquoise,Lt.Gray,Black,Navy,Azalea
This is also a redesign of a former Chums tote bag with a pattern by HIPIHAPPA. The handle pockets can be turned over to reveal a stuffed booby bird.
This item can be turned into a cute doll not only for use, but also for other purposes such as peeking out from a bag you carry or decorating it as an interior decoration. This item is not for hard-core outdoor activities, but for happy and peaceful outdoor activities!
Text_Shinri Kobayashi
CHUMS Omotesando Store
03-6418-4834
http://shop.chums.jp
