NEWS

Translated By DeepL

The roller-square shape is a landmark. Luniform from France held a pop-up at Isetan.

New Items
MINI BACKPACK ¥44,000+TAX each
MINI SUITECASE ¥120,000+TAX each

A French brand of bags and accessories with an iconic square shape.L/UNIFORMHave you heard about the "MURATA GIRLS"? . A limited time pop-up event will be held at "Isetan Shinjuku Main Building 1st Floor" and "ISETAN SALONE".

Luniform" continues to create the ideal relationship between design and function with its unique coloring and quality. The idea for the brand's launch came to designer Jeanne Signore when she was preparing to go on vacation.

Jeanne tried to carefully stack all of her family's belongings into the trunk of her car, but she felt uncomfortable storing bags of different sizes and shapes so neatly. Some looked nice but were difficult to use, others were filled with memories and she loved them, but were too small for an adult. Realizing that her ideal bag did not exist in the world, she decided to make one herself.

After pursuing the ideal of various elements, such as the weave of the fabric and the dyeing of the leather, he realized that a simple toolbag like a tool bag or camera bag is the ideal relationship between design and function. This form is the true value of "Luniform.

At the pop-up at Isetan Shinjuku, a line of simple yet practical new bags, such as a line featuring spring-like neon-colored piping and mini backpacks, and mini suitcases at ISETAN SALONE, will be offered respectively. The pop-up offers exclusive services such as initials and numbers on the canvas, and a "cherry blossom motif" stamp, which is only available at the pop-up.

The iconic rectangle is a cross between the best of design and functionality . Don't miss the pop-up, which will feature a wide range of bags and accessories .

Text_Rei Kawahara


L/UNIFORM POP-UP AT SHINJUKU ISETAN AND ISETAN SALONE TOKYO
ISETAN SALONE 1st floor
Held: Wednesday, March 6 - Tuesday, April 2, 2019
Address: Tokyo Midtown Galleria 1F & 2F, 9-7-4 Akasaka, Minato-ku, Tokyo
Hours: 11:00 - 21:00
Phone: 03-6434-7975

Isetan Shinjuku Main Bldg. 1F
Held: Wednesday, March 6, 2019 - Tuesday, March 19, 2019
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Hours: 10:30 - 20:00
Phone: 03-3352-1111 (main representative)
luniform.com/en-JP

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